Business Awards 2015 12 Best Local Television Channel - Michigan Established in 2000, JTV is a local television station serving Jackson County. Bart Hawley discussed with us the thoughts of the station on being acknowledged with this award and shared his insights into their success. Name: Bart Hawley Email:
[email protected] Web Address: www.jtv.tv Address: 152 West Michigan Avenue Jackson, MI 49201 Telephone: 517-787-8817 JTV is very honoured to have been awarded, Best Local Television Channel in Michigan. Our team consistently works hard to cover the community in a positive light. Every aspect of our content is aimed at the local audience and locally produced. This is what, we feel, allows us to be the definition of what a local television channel should be. Our staff is small and very productive. While we have been in business 15 years, 75% of our staff has been with us for 10 years or longer. We offer flexible schedules, a comfortable and creative environment, and a huge variety in assignments. In an industry where awards are revered and coveted, an award like this is very important to our business and industry in general. To be rec- ognised as a business, and for our accomplishments within an industry, demonstrates to our peers the quality and values we aspire to realise in all of our ventures. JTV was established in 2000 as a local television channel serving Greater Jackson, Michigan. Our programming consists of a daily two-hour local talk show (the only live, 100% local, daily television talk show in the United States); along with several weekly lifestyle programs: Food Circus, Where We Live, The Jackson Show, Global Great Lakes, True Story and Classic JTV. We can proudly claim to be the ‘World Leader’ in Local High School Sports Television carrying over 200 complete game telecasts annual- ly, covering high school football and basketball. We produce a weekly one-hour high school sports magazine show called, The Locker Room and during football and basketball seasons, we host a weekly highlights programmes. Our audience has grown rapidly in the past year as the local newspaper and media competitors have practically abandoned local coverage. Our audience is extremely loyal and dependent on our programming. Clients are able to benefit from our responsive audience and get outstanding advertising results. Clients using our video and web services have seen their market share and revenue increase as a direct result of the content creation provided by JTV. Serving over 250 clients, our advertisers get the results they want as we are able to offer unique, bespoke solutions to each client. As a full production house, we produce, through JTV Studious, corporate training and marketing videos as well as designing and hosting websites. With a full range of marketing, content and advertising products, including still photography, writing, editing, filming, lighting, web design, ad produc- tion, logo/artwork services and a full range of creative services. The JTV website, JTV.TV, is home to thousands of photos of community events, high school sports, videos and general community coverage. The website is the community’s most visited website and trusted source of local events and entertainment. With our programming aired on Comcast, AT&T, U-Verse, Cable and WOW!, as well as 24/7 live stream on our website, our channel is avail- able in up to 80, 000 households in South Central Michigan, winning international awards for the quality of content. At the heart of everything we do is our philosophy of making our clients valued partners. This is how we differentiate ourselves from our compe- tition. Under-promise and over-deliver is our mantra and is at the core of all that we do. Our entire team works closely with our clients and have the authority to act in the client’s best interest. To stay up-to-date in a digital environment that never stands still we are constantly upgrading our services and equipment to meet the rapidly changing environment in television, web and content delivery. We mon- itor the industry closely. As a small, independent company, we are able to act swiftly in implementing change without board room quibbles. This also allows our company to expand our services to clients outside of our immediate coverage area. Having a team who has worked throughout the United States, we are able to travel to accommodate projects local or further afield. As a local business, when our community is endangered so are we. For example, our community is a manufacturing (auto-related) community so when the auto industry and financial industry collapsed in 2008, the economy of Jackson was severely impacted. Only recently have we begun to feel the return to the prosperity enjoyed prior to this collapse. Luckily we are centrally located in an area of strong tourism. This allowed us to give back to the community by working alongside the needs of the tourism and hospitality business growing or seeking growth and have aligned our services to reach businesses with specific needs helping them deliver their respective messages. We plan to continue our growth in providing more community coverage, video production and web design services. Our plans are to grow JTV into another geographic market within the next two years. We will con- tinue to improve our quality and content on a daily basis.