Wealth & Finance International - February 2017

Wealth & Finance International 60 Shaping the Face of The Beauty Industry hapes Brow Bar, the pioneer of brow threading, started in 2003 when Reema Khan noticed a clear demand for her brow threading services. With women driving from all over just for a short threading session, she saw the opportunity to maximiSe and make people more aware of this burgeoning market- place. Armed with her threading expertise and a mission to educate people about this ancient art, she launched her first brow bar at a local mall in Chicago. With the success of her first brow bar, Reema took the brow artistry experience to the next level and expanded the brow bar concept to malls across the U.S. Equipped with great brow shaping techniques, an affordable price point, and a growing demand, Shapes Brow Bar set forth the next level of beauty – the brow bar experience – and turned one woman’s vision into a flourishing business. Reema outlines the principals of threading and explains why this ancient art is becoming the latest beauty innovation. “Threading is an ancient method of hair removal originated in India that involves rolling a twisted cotton thread over unruly hairs then removing them at the follicle level. Unlike tweezing, which removes a single hair at a time, threading can eliminate a whole row of hairs at once, creating a more uniform and appealing line. “Additionally, threading is a lot gentler on the skin than waxing because it does not cause redness and skin irritation. Threading does not peel away a layer of the skin, so customers who are unable to tolerate waxing or simply find the process too painful have finally found a better method of shaping their brows with threading.” A chance to make a difference for women means the world to a highly driven woman like Reema. From being the owner of one small brow salon to becoming an icon in the brow business, she has been a model for success, hard work, and determination. Today, Reema is the head of a multi-million-dollar business with 50 Shapes Brow Bar locations. The success of the salons is not the only achievement Reema has made, as she has also created a celebrity-sought cosmetic line called Reema Beauty. She was featured as one of the 28 most powerful women by SHAPES mag-zine and is sought after for her advice by press, media, and business women around the world. And now, she has tackled what only a select few have done – broken and set a Guinness World Record. Today a team of highly skilled and dedicated people are an extension of the Shapes family, to which the group attributes its over 13 years of success. Professionalism and passion paralleled by the values of respect, excellence and entrepreneurial spirit, are the trademarks of the Shapes Brow Bar. This success can be attributed to the firm’s focus on customer satisfaction, as Reema is keen to emphasise. “At Shapes Brow Bar, our customers are thrilled by the difference a brow threading session can make on their overall facial structure. At Shapes, customers enhance their beauty by getting an instant facelift by correctly and safely shaping their brows. Our customers are not here today, gone tomorrow. Threading is not a trend or a fad. Shapes creates customers for life that recognize the benefits of brow threading and acknowledge that until now there has been no better way of shaping brows. Until Shapes Brow Bar, there was no leading brand offering brow services, so we have filled a gap in the market and are keen to continue to remain at the forefront of industry innovation in order to provide our clients with the support they need.” Therefore, moving forward Reema foresees continued success for the business as it seeks to build upon its current success. “There is tremendous potential in this industry and we are keen to take advantage of this. We have developed a niche concept that is an amazing business opportunity and we are looking to continue on our growth trajectory and bring this fantastic concept to a wider range of customers.” Company: Shapes Brow Bar Name: Reema Khan (CEO) Web Address: www.shapesbrowbar.com Shapes Brow Bar is a creative thought leader within the beauty market, having brought threading into the mainstream and changing the way we look at brows forever. S 1702WF48