Wealth & Finance International - February 2017

Wealth & Finance International 70 Pushing the Boat Out ince opening its doors in 1977 as a specialty boutique pro- viding exclusive, high-end real estate services in Hamburg, Germany, Engel & Volkers has become one of the world’s leading companies specialising in the sale and letting of premium residential and commercial property, yachts and private aviation. It currently operates a global network of over 7,000 real estate Advisors in more than 700 brokerages spanning 37 countries across five continents. Offering both private and institutional clients a professionally tailored range of luxury services, Engel & Volkers is committed to exceptional service, and supports its advisors with an array of premium quality business services; marketing programs and tools; multiple platforms for mobile, social and web; as well as access to its global network of real estate professionals, property listings and market data. Founded by Christian Volkers in 1977 as a boutique shop delivering high-end services to an exclusive clientele, it is today a luxury brand recognised around the world for our culture of exclusivity, competence and passion. These core values are shared by thousands of dedicated professionals and are the driving force behind the growth and success of our unique brand. Meet Ginger As a seasoned sales Broker and Marketing Consultant in the marine and luxury real estate industry, Virginia (Ginger) Hornaday possesses a specialisation that is unique and has positioned her as an authority in executing sales in waterfront, marina / resort and luxury properties. Located in South FL, for over 40 years, her specialisation is a service of Engle & Volkers with offices in Boca Raton and Delray Beach, Miami and Ft. Lauderdale, FL and throughout Europe and the world. With an extraordinary sense of market execution, she possesses a vast array of skills in positioning, branding and defining target markets, as well overseeing the creative direction of photography, writing, PR and Internet marketing providing her listings the services they require to sell. The global network of the Engle and Volkers brand and world class marketing initiatives, provides the perfect platform to showcase her expertise internationally. This is an exclusive environment and requires strategic planning to find the right market and tools to bring a bespoke buyer to luxury properties in South Florida and worldwide. With more than 16 years of marketing in the Caribbean and US, as well as 25 developments in her portfolio, branding comes naturally and posi- tions Ginger as a veteran in the luxury and marine real estate industry. Her current memberships and associations include: Super Yacht Society, Florida Yacht Brokers Association, International Professional Women, United Way Volunteer, past Chair of Ft. Lauderdale Boys and Girls Club events. Company: Engel & Völkers Palm Beach EV, LLC Name: Virginia Hornaday Email: [email protected] Web Address: palmbeach.evusa.com Address: 150 Worth Avenue, FLPalm Beach, Florida 33480 USA Telephone: Palm Beach+1 561 659 3872 We take a more in-depth look at luxury real estate brand, Engel & Volkers and, in particular, its affiliation with Ginger Hornaday. S 1701WF52