Wealth & Finance International - February 2017

Wealth & Finance International 88 A Digital Twist to Marketing Solutions ince 2002, MintTwist has been delivering digital solutions tailored to meet with its clients brand marketing expecta- tions. From its inception, it has grown quickly, moving to larger premises three times and opening up a second office in Dubai. “Integral to the success of our achievements for our clients, is the un- derstanding of the fluid relationship between attracting customers and engaging them through a well-defined digital strategy”, Mr. Pratsides told us. “It is our mission to create digital solutions that are not only innovative and market leading - but most importantly, deliver commercial success. “We regularly work on individual campaigns for clients, but more and more often we are being asked to either revamp a brand’s entire digital offering, or recreate it from scratch. “In these instances, we audit the company’s existing digital infrastruc- ture to ascertain what assets they have and what they are missing, putting in a plan to create or amend where necessary. “We then take a look at where they are spending their digital marketing budget and how successful it has been in the past. “Using these sets of data, we combine the information with their core business objectives to design and develop a digital strategy target and engage precisely the audiences that the brand is keen to connect with.” Speaking about his own role as Managing Director of MintTwist, Alexis revealed it to be a varied position. “On a day-to-day basis I split my time between managing the operational departments (design, development and marketing), pitching for new business, overseeing our MintTwist marketing efforts as well as HR, PR and finance.” Of the staff he has built up around him, he had only the most positive things to say. “They are absolutely critical to the success of MintTwist and we have built a fantastic business around an amazing group of people. “Just recently a client said ““Creative team - Great to work with! We have been working with MintTwist for nearly 18 months now. They’ve produced some fantastic campaigns, with outstanding results! (Even a Search Awards UK nomination). Hoping to use them more for other initiatives and digital channels in 2017, as our partnership continues.”” “In 2016 the management team was restructured with the senior mem- bers of the business further empowered so they could have a greater impact on the operational running of the day to day business. This has freed up my time to concentrate on the more strategic issues facing the business as we grow.” And they certainly do continue to grow, receiving acknowledgements for their work over the summer on a campaign for ‘Discovery Education’. They successfully delivered the first eCommerce, click-and-collect plat- form for Nahdi, the largest retail pharmacy chain in Saudi Arabia with over 1,200 outlets. Their contract with City, University of London has just been retained for a further 3 years and they have just won a major piece of business with a cloud software giant Veeam. On top of all this they have also begun work on a new project for music production company Ninja Tune due to be launched in the next few months. The company’s plans for 2017 will build upon their core fundamentals and see them pushing to work their skills with ever more international clients. “Two core relationships are fundamental to the success of the business. The first is our employees. The talent in the business helps to set us apart from our competitors and will drive growth. The second is our relationship with our clients, so much so that we are restructuring the way that we deliver work to ensure that the relationship with our clients is at the heart of everything that we do. We strive to be long term partners to our clients and all long term relationships are built on trust, respect and excellent communication. “As for opportunities, we see Brexit as a huge opportunity to increase our presence overseas. We have traded off the British Flag for a number of years now and with the competitive nature of the pound, there is even more reason for overseas business to choose to work with exceptionally MintTwist is a full service creative digital agency in London that works with brands to build immersive digital experiences. Their team of creatives, technical experts and marketing specialists work with brands to create engaging marketing campaigns that deliver against core business objectives - typically to connect with customers, increase brand awareness and grow revenues. We spoke with Alexis Pratsides, Managing Director at MintTwist about their work. S 1702WF10