Wealth & Finance International - February 2017

89 February 2017 talented British companies. To this end, we are reinforcing our business in the Middle Eastern market, investigating a central European office as well as putting the wheels in motion for an entity in the Far East.” Regarding the climate of the wider industry, Alexis notes a key point which all in the market must be aware of if they are to continue to remain relevant. “We are having to deal with large amounts of marketing work being taken back in-house as the digital skills within businesses increases. Whilst it is a step change for agencies, we welcome this with open arms. This allows us to focus much more on strategy and direction, with our clients starting to manage a larger portion of the day- to-day campaign delivery.” However, whatever changes may come it remains clear that MintTwist will remain committed to its home base of London. “Our business has grown out of the huge pool of talent and opportunity that London pro- vides. We are passionate that London will always remain a fundamental part of our DNA as we look to grow the business in the next 3 years.” Company: MintTwist Name: Alexis Pratsides Email: alexis@minttwist.com Web Address: www.minttwist.com Address: 800 Highgate Studios, 53-79 Highgate Road, London, NW5 1TL Telephone: 02072849750