Wealth & Finance Finance Awards 2015

www.wealthandfinance-intl.com 65 Smart Currency Business Best for Bespoke Currency Exchange Services - UK Smart Currency Business is a trusted international money transfer specialist, providing UK companies with bespoke cur- rency exchange solutions to protect their profits and help them grow. We speak to Director Carl Hasty about the firm’s trusted reputation and why this is so vitally important in the money transfer market. Company: Smart Currency Business Name: Carl Hasty (Director) Email: [email protected] Web address: www.smartcurrencybusiness.com Address: Smart Currency Business, 1 Lyric Square, London W6 0NB, United Kingdom Telephone: 020 7898 0500 Working within the money transfer industry, proactivity and transpar- ency are key to ensuring success. The client needs to know that they can trust us, and that we will strive to help them, not just with currency exchange services, but with added-value benefits as well, such as recommending cash flow experts to companies that require that sort of service, for instance. As such, we are already one step ahead of our competition with value-added benefits such as our consultative services and industry sector insights. There are many additional factors which have contributed to our suc- cess, but we have found that our engagement in dynamic partnerships helps to add value to both our clients and business. By recommending our services to their clients, our partners are also adding extra value to their own offerings. Despite our hard work building our business to this level, we are always striving to improve on our success, and are constantly looking at new products and platforms in order to provide our clients with the best solutions and most convenient processes for their currency exchange transactions. We have encountered a number of challenges over recent years working within the money transfer sector. Market volatility has risen in the past decade, particularly following the financial meltdown in 2008. This means that businesses are at the risk of incurring losses on their bottom line that are borne by unfavourable currency exchange rates. However, the currency exchange sector has also grown more sophisti- cated, particularly in line with technological advances; therefore, we are consistently becoming better and better equipped at helping businesses to mitigate currency exchange risk in today’s volatile markets. As we move into 2016, Smart Currency Business is focused on being the primary currency exchange provider for growing UK business- es. This will involve delving further into the sectors that we currently specialise in, as well as expanding into other industries, so that we can really focus on our clients’ specific business challenges, and provide whatever support we can to them.