FinTech Awards 2020

www.wealthandfinance-news.com 10 Wealth & Finance International - FinTech Awards 2020 APR2w2 Whether a client is in need of a solution covering retirement, banking, workplace financial wellness, or wealth management, ABAKA has them covered. From aggregation to accumulation, personal finance management to process automation, the firm works with financial institutions of all sizes across the world to help them with any of their financial services. Clients can take many forms, including retail and private banks, wealth and asset managers, and pension providers, across Europe, North America, and much of Asia. A testament to the success of ABAKA lies in the fact that institutions such as ABAKA is the global leader in digital saving and retirement enterprise SaaS solutions. Its mission is to make financial security a reality for everyone, starting with saving and retirement planning. ABAKA has created an AI-driven platform that gives the financial services industry the means to engage with their customers – Artificial Financial Intelligence™ – through conversational chatbots and intelligent personalized nudges. After its recent success in this year’s FinTech Awards, we take a closer look at what the firm offers to find out more about it. Best AI-Driven Digital FinServ Platform HSBC, Legal & General and RBS are licensing its technologies to help their own end customers create secure financial futures for themselves. Since being founded in 2016, ABAKA has built its success on a culture of innovation. The team works on a continuous integration and development basis so company’s technologies are always ahead of the curve. Each of those technologies has been meticulously designed to engage, educate, and empower institutions’ end customers to take control of their finances and achieve better savings ABAKA Holdings Ltd May20050 outcomes, whether it is short-term, medium-term, or long-term savings. Throughout the last four years, the team at ABAKA has developed a myriad of different ways that customers can do this. The technologies provide intelligent nudges based on behavioural science, which in turn drives hyper- personalised engagement, whilst a content library that delivers financial knowledge and literacy coupled with strong calls to action to help give people an understanding why they should save. Just a handful of the other technologies to make life easier include a conversational artificial intelligence chatbot with deep domain-specific knowledge of savings and retirement, data aggregation with a full, personal, and holistic view, and financial modelling. Beyond those technologies that ABAKA has implemented, the firm also offers an omnichannel delivery in order to reach clients where they are, whether that be on mobile, on laptop, or in person, and a connection with admin platforms, custodians or core banking technologies such as Avaloq for seamless digital execution of account opening, payment setups, and much more. In short, ABAKA has built into its core modules and library of modular applications everything that a financial institution would want to power a great digital customer experience and a seamless data exchange within its infrastructure. Client service is at the centre of everything that the firm does, from how it serves its financial institution clients, and how they in turn serve their end customers. ABAKA’s technology is designed to scale guidance and advice to allow institutions of all sizes to effectively engage their customers. Crucial to the continued success of the firm, is understanding at what point in a customer’s digital journey they should hand over to a human. Knowing where the junctures occur and making them seamless is critical to a smooth overall customer experience and ultimately builds a trust in the institution’s brand.