www.wealthandfinance-news.com 12 Wealth & Finance International - 2022 FinTech Awards APR2w2 From contactless cards to digital wallets, the way people choose to pay has changed rapidly over the past decade, and it is continuing to evolve at a fast rate. In addition, payments are becoming a commodity. For example, the current open banking trend in Europe is driving a transformation for card companies, and as a result, their models are adapting to fit with the times. As a result, it’s become imperative for businesses to have payment infrastructure that allows them to experiment, try new things, easily add new services, and change strategy suddenly to stay competitive. Headquartered in California and with bases in the UK and US, Gr4vy, Inc. is the only cloudnative payments orchestration company. Launched in 2021, the platform simplifies payment infrastructures for merchants, enabling them to focus on what matters most – their customers and commerce. A year after its genesis, Gr4vy remains the only payment orchestration platform (POP) built natively in the Cloud, whose solutions provide the unique framework sellers need to expand and control their payment stack from anywhere. In essence, the platform was established as a cloud infrastructure platform as this allows the business to offer clients a bespoke form of Gr4vy in the cloud. This means they do not share Gr4vy infrastructure or server loads with other Gr4vy clients – nor the resulting slowdowns. It is a streamlined and optimised way for payments to be managed. From its advanced dashboard to its powerful workflow engine, Gr4vy is entirely unique, and this is further bolstered by its ability to create redundancy and reduce points of failure, ensuring that a merchant never loses a transaction. In terms of services, the company offers a cloud-native payment orchestration platform that provides all the infrastructure merchants need In the space of a year, Gr4vy, Inc. has become an incredibly popular cloud-native payment orchestration platform - that is partnered and integrated with some of the biggest names in payments -, including Apple Pay, PayPal, and Google Pay, Stripe and more. Indeed, created by fintech pioneers, it is no surprise that the platform entered the scene and erupted to great success. Best Emerging Fintech Cloud Payments Solutions Company - USA May22442 now and in the future to manage their payment stacks and deliver the payment methods their customers’ demand. As such, Gr4vy, in order to provide the best possible product to clients, is supported by a number of partnerships, including several with key industry players. Working with Apple Pay, Afterpay, Klarna, Stripe, PayPal, Google Pay, and many more, Gr4vy is equipped to operate in accordance with some of the industry’s leading payment platforms. Of course, there are a multitude of benefits that come along with the integration of Gr4vy, such as the aforementioned dashboard and workflow engine. One such benefit is the fact that the platform is payment service provider agnostic. Merchants can mix and match providers, payment methods and route their transactions without being locked into a single ecosystem. In addition, the PCI1 Certified Gr4vy Vault allows retailers to move fluidly across current and future payment service providers, storing and securing customer payment details. These technological innovations are the brainchild of the Gr4vy team’s collective knowledge and experience. Each of these team members are pioneers within their respective fields, having worked with some of the world’s largest payment platforms, including PayPal and Braintree. They are payment experts, and in turn, they have leveraged such expertise in order to cultivate a new era of payment solutions. Consequently, clients can trust the company wholeheartedly, as the team possesses a deep understanding of the payment pain points merchants face and works closely with these merchants to optimise their payment stack and ease the checkout experience for their customers. Each of these elements have culminated in a wealth of success for Gr4vy, pushing it towards the fulfilment of its mission to become the cloudnative POP of choice for retailers, merchants, and any brand/business looking to modernise their payment stack and take on new payment methods and services. Contact: Jennifer Kirby Company: Gr4vy, Inc. Web Address: https://gr4vy.com
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