www.wealthandfinance-news.com 4 Wealth & Finance International - 2022 FinTech Awards APR2w2 Wealth and Finance: Let’s start from the top – What does Agnes Media do? Charlotte Ward: Agnes Media is a measurementfirst agency focused on delivering commercial outcomes through effective media strategy development and campaign execution. We do this through understanding a brand’s key business objectives and aligning the media approach accordingly, covering both paid media and on-site optimisations inclusive of SEO and CRO with a highly tailored approach. We look to clearly identify what metrics matter most to achieve a client’s wider business goals, which then informs the strategy we design for each client accordingly to ensure everything is set up to hit those same KPIs. We do this through optimising all activity on an ongoing basis in a highly agile manner. In addition to leading campaigns end-to-end from strategy, through to implementation and ongoing reporting, we also provide consultancy services to brands who are growing their own in-house performance teams, with our specialists upskilling and enabling others to manage their own campaigns. We find this service is in high-demand as many FinTechs want to grow their own media teams and we are happy to support by providing training and direction to enable this, and can then work alongside these brands as their dedicated growth partner in collaboration. WF: Specifically, in the Fintech space, what solutions do you offer and how do you work to ensure that these are always at the cutting edge of new industry developments? CW: We provide scaling plans to clients allowing them to start off small, gather valuable insights and scale spend accordingly once certain milestones are hit which are especially beneficial to clients in the FinTech space. We are in constant communication with our clients, making recommendations and sharing learnings which can be fed back into their business. This Agnes Media, a company dedicated to the development of highly tailored campaign strategies, underpinned by test and learn frameworks, with performance and results presented within automated reporting dashboards to provide full transparency to Fintech founders and their key stakeholders. We spoke with Founder/Director Charlotte Ward to find out more about what makes this company stand out in a market defined by innovation and creativity. Best FinTech Digital Marketing Agency - Australia May22341 “We find this service is in high-demand as many FinTechs want to grow their own media teams and we are happy to support by providing training and direction to enable this, and can then work alongside these brands as their dedicated growth partner in collaboration.”
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