6 | Wealth & Finance FinTech Awards 2024 When it comes to email intelligence, no company has its finger on the pulse quite like Canada’s Street Context. In today’s digital world, email is the most used communication tool in the capital markets and beyond. This is an irrefutable truth. However, the process is usually far from perfect, with countless hours lost to the administrative tasks involved with sending, tracking, and following up on emails over the course of the week. Thanks to a platform that is designed to enrich, rather than replace, the user’s pre-existing email system, Street Context offers an email enhancement solution that is easy to use, simple to deploy, and already leveraged by more than 150 firms in over 20 countries worldwide. Best Capital Markets Email Enhancement Company 2024 “On the Street, connections are everything.” Essentially, it is the double meaning inherent in this phrase that lies at the core of Toronto’s Street Context, a company that knows winning is all about being in the right place at the right time, as well as having the right tools to drive the right conversations. This is why the real-time email insights that it provides – discussed further below – have swiftly given its clients an edge, allowing them to capitalize on the attention of their customers and convert it into revenue. By making it fast and easy for senders to both distribute emails and understand exactly how they are engaged with and consumed by the recipient, Street Context has proven an invaluable resource for its users, a group spanning every asset class from sales and trading to research and investment banking. Whichever class a client falls into, the company’s team strives to work closely with users to ensure that Street Context, in all of its multi-award-winning glory, is the right email enhancement solution for their business and its unique needs. Enabling clients to achieve their intended high-value conversations much faster than even the closest competitor, a semi-annual impact survey conducted by the company revealed that more than 90% of its users saved at least two hours on average per week, with some even reporting having saved more than five hours weekly. Aside from this, seven out of ten users reported having between one and seven extra conversations with clients per week and an additional eight percent even feeding back that they had more than 15 additional conversations. 60% of Street Context’s users say that it’s the most valuable tool they have. For those wondering how or why such impressive numbers are achieved across the board, it all comes down to this industry’s make-or-break factor. Speed. Today’s markets move incredibly fast, and this means that emails need to as well. The chances are, if an email isn’t the first on its topic to a client’s inbox, it is already too late, and somebody else has gotten the client’s attention. What Street Context does so well is to deliver emails with such speed that they will almost certainly reach the top of the list every time, but without sacrificing on reliability or depriving clients of a number of enhanced features that benefit the overall user experience. From providing automatic contact updates to managing any email bounce backs, as well as monitoring delivery times and sending email notifications about high priority contact activities, Street Context ensures that all of the bases are covered for its clients. This unwavering commitment starts with perhaps the most important element of email delivery – ensuring an email goes into a client’s inbox and not their spam folder. This is achieved thanks to holistic protection from spam markers that effortlessly preserve one’s sending reputation. With Street Context users are able to send personalized, one to one emails to an unlimited number of contacts in seconds, not minutes with minimal workflow interruption to deliver the maximum value. As an extra level of customization, dynamic content (merge tags) are available to add a personal touch that can make a world of difference in the long run. It is defining elements such as this which lend themselves to the impressive statistic that most of Street Context’s new business comes from users switching firms and insisting on bringing Street Context with them. “ ”
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