8 | Wealth & Finance FinTech Awards 2024 Street Context is the only email enhancement tool purpose-built for the pace and scale of global capital markets. As a cloud-based network that operates safely and securely on Amazon Web Services (AWS), Street Context is able to host a series of network and production systems without a hitch. This means that all of a client’s data is entirely secure, something that is backed by regularly audited SOC 2 type 2 certification and a steadfast adherence to ISO 27001. A dedicated information security team is on staff full time to continually monitor and update security protocols to maintain the strictest security standards, a fact that reassures compliance departments at some of the biggest banks in the world. In the unlikely event that security questions arise that cannot be immediately answered, the Street Context InfoSec team will work with the firm’s compliance team extensively to see that any questions are quickly answered. On the back of this, the company is incredibly proud to be leading a world-wide email evolution, unlocking a global network for its clients to maximise in the process. Upholding this entire operation is a stellar workforce who have made it their mission to understand what users care about and help them find the best way to leverage the emails they’re already sending to gain actionable insights. By empowering their customers to elevate their communications, the team here are singlehandedly nurturing smarter conversations, more robust relationships, and better revenue generating opportunities for not only their clients, but their clients’ customers as well. As the only company focused on improving email for capital markets – where it is the biggest and most relied upon communication channel – Street Context has pioneered a game-changing solution that boasts industry-leading deliverability, efficient list management, and actionable engagement analytics, to name just a few of its standout features. Street Context promises minimal workflow disruption to users, allowing them to send and receive emails through their existing email tools while providing them back actionable, real-time insights. Street Context’s unique engagement insights are made further accessible by the fact that they are not only summarized in regularly scheduled emails but can be viewed either through the company’s own intuitive dashboards or integrated into a client’s CRM/ business intelligence tool via API. By enabling users to see and use this data in a way that works for them, Street Context is taking a proactive approach towards client service, living its overarching ethos that sees clients and users of the platform placed firmly at the centre of everything that it does. The company’s support and success teams are dedicated to ensuring users are getting the most out of the platform. “Our clients are not only our number one priority but our greatest advocates”, says CEO Blair Livingston. “Our utilisation metrics are consistently in the 85-90% range, and we’ve never lost a client in our 12-year history.” Street Context’s clients come for the promise that they can say goodbye to everything they hate about email. They stay because this email enhancement platform does exactly that, and so much more. We are the only firm focused on enhancing email for the capital markets, giving users the insights they need to better target follow ups based on when to reach out, to whom, and about what. We have dedicated teams building and innovating on functionality and accuracy to make our insights second to none. We track and gather the analytics that matter to the industry. Since our sole focus is capital markets email, we’re committed to making it the best that it can be on both the buy side and the sell side. Since their singular focus is on email enhancement for capital markets, the team here is wholly committed to assessing this from all angles. Until earlier this year, their sole focus has been building out a high value, user friendly solution for sell side firms, gaining over 5,000 users across over 20 countries, but they have recently introduced a new buy side product that promises to improve email for the buy side and connect both sides of the street in a way that has not been possible before. Both of these areas can leverage the company’s software to cut through the chaos usually associated with the world of email and instead focus on attaining the high-value conversations necessary for success. This is just one example of how Street Context enables its clients, all of whom already represent the best of the best, to consistently operate a cut above the norm. For sell-side firms, Street Context’s robust platform gives them the seamless email capabilities necessary to build lasting relationships, make more deals, and ultimately affords them the recognition that they deserve, all thanks to its unique and industryleading email intelligence capabilities. The company’s newest release, Street Context for Broker Relations, currently in a closed beta with select development partners – including some of the largest hedge funds in the world – allows portfolio managers and broker relations professionals to optimise their productivity “ “ ” ”
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