10 | FinTech Awards 2025 Leading Commercial Finance Broker 2025 – South East England Based in Oxfordshire, Wiseman Finance Limited is a commercial finance brokerage providing tailored funding solutions to businesses across the UK. The brokerage was founded in 2017 by Lee Wiseman, a finance professional with extensive industry experience. In less than a decade, Wiseman Finance has earned a remarkable reputation for its expert guidance, responsive service, and unwavering commitment to finding the right solution for every client it serves. Regulated by the FCA, Wiseman Finance Limited prides itself on offering fast, flexible finance options designed to support business growth. Serving a diverse client base – ranging from startups and SMEs to property developers and logistics firms, including those with limited credit history – the brokerage specialises in asset finance, business loans, invoice and cashflow finance, and bridging and development funding. Driven by a team with more than 35 years of combined financial experience, Wiseman Finance Limited’s internal culture is built on collaboration, accountability, and a genuine commitment to its clients’ success. These values directly shape the brokerage’s unique selling point: personalised, responsive service backed by deep industry expertise. Internally, Wiseman Finance fosters a supportive environment wherein every member of the team is encouraged to take ownership of their role, share insights, and contribute to continuous improvement. When expanding the team, Wiseman Finance Limited searches for candidates who are proactive, detail-oriented, and customer-focused, with a strong work ethic and a willingness to adapt in a fast-paced environment. Above all, the brokerage values individuals who are solution-driven and passionate about helping businesses thrive through smart, accessible services – an approach that is directly reflected in Wiseman Finance Limited’s outstanding customer service. “Our approach to client service is built on responsiveness, transparency, and a deep understanding of each client’s unique needs,” Nicola told us. “From initial enquiry to completion, we prioritise regular updates, straightforward advice, and a hands-on approach to ensure clients feel supported at every step. We also invest time in understanding their business goals, structuring deals that are not only competitive but genuinely beneficial. Ultimately, our goal is to build long-term relationships based on trust, reliability, and consistently delivering results.” To achieve this goal, Wiseman Finance Limited recognises that it must remain at the cuttingedge of an ever-evolving market. To do so, the brokerage actively invests in technology, training, and strategic partnerships, staying closely aligned with market trends and regulatory changes through continuous professional development, industry events, and engagement with funders and FinTech providers. To improve efficiency and ensure compliance, Wiseman Finance Limited’s team regularly reviews and refines internal processes, while also adopting new tools that enhance both the customer journey and brokerage performance. This expert combination of hands-on industry experience and a forward-thinking mindset means that Wiseman Finance Limited is able to offer innovative, future-ready finance solutions that evolve alongside the needs of its clientele. In fact, Wiseman Finance Limited has developed and is planning to soon launch an innovative online software tool that has been designed to streamline the brokering process from start to finish. The platform will allow the brokerage to work with its clients to submit applications, upload documents, and generate tailored finance options in real-time, significantly reducing turnaround times. By automating key stages of the process – such as credit assessment, lender matching, and proposal generation – the brokerage aims to improve efficiency for clients and lenders alike. The tool will also integrate with the brokerage’s CRM and funder portals, ensuring a seamless and data-driven experience that keeps Wiseman Finance Limited ahead in the evolving financial landscape. This will be Wiseman Finance Limited’s focus for the future: streamlining the brokering process and enhancing the client experience. It also plans to strengthen its presence across key sectors, alongside investing internally into team development and infrastructure. These endeavours will support its growing client base, whilst preserving the renowned personalised services that earned Wiseman Finance Limited the title of South East England’s Leading Commercial Finance Broker 2025. “The remainder of 2025 and beyond marks an exciting period of growth and innovation,” Nicola shared. “Our long-term vision is to position Wiseman Finance Limited as a market leader in commercial finance – driven by technology, powered by people, and trusted by businesses across the UK.” Contact: Nicola Wiseman Company: Wiseman Finance Limited Web Address: www.wiseman.finance Jul25081 Commercial finance is often shaped by scale, speed, and standardisation, meaning that smaller businesses are often left underserved and overlooked. In this space, independent brokers play a crucial role in bridging the gap between specialist lenders and the businesses that need them most. Based in Oxfordshire, Wiseman Finance Limited has built a reputation for doing exactly that – working with clients to ensure they receive the right finance for their business, at a rapid rate. As Wiseman Finance Limited is named in the FinTech Awards 2025, we learned more from New Business Manager, Nicola Wiseman.
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