FinTech Market Access Champion of the Year 2026 – USA Since its inception in 1998, ViewTrade has been on a mission to open up previously inaccessible markets for financial services firms operating around the world. The company provides invaluable technology, support, and brokerage services to help businesses deliver the investment access and financial solutions their clients deserve. This mission is steered by Jody Giraldo, Director of Institutional Sales for Latin America at ViewTrade. As we celebrate Jody in the FinTech Awards 2026, we caught up with the market access champion for more. Operating at the infrastructure layer of financial services, ViewTrade provides financial technology and brokerage infrastructure that helps financial institutions, fintechs, broker-dealers, banks, wealth platforms, and digital investment businesses offer access to global markets. Ultimately, it strives to support the technology, brokerage, execution, custody, operational, and backoffice capabilities that institutions need to launch, manage, and scale investing experiences. ViewTrade’s solutions are designed to help institutions launch and scale investment offerings more efficiently, while supporting the operational needs that come with crossborder investing. It works with financial institutions seeking to provide their clients with access to global markets or expand their own cross-border investing capabilities. The team supports them with the technology, operational workflows and market-access infrastructure required for cross-border investing. In this field, Jody Giraldo focuses on keeping client conversations connected to real market needs. He helps institutions understand how they can expand investment access, explore new markets, and evaluate the infrastructure required to support that growth. Jody shows clients not only what technology is available but how the right market access infrastructure can support their broader business goals. “For me, client service is consultative, not transactional,” Jody told us. “I work with institutions to understand their needs, identify the right opportunities, and help them think through the infrastructure required to support sustainable market access.” Jody is a seasoned financial services executive who boasts more than two decades of experience in institutional sales, trading, and business development. After graduating from Florida International University in 1998, he began his career in financial research with Merrill Lynch & Co. before joining American Express as a Financial Advisor and Training Manager. In 2000, Jody became a Principal and SVP at EquityStation, where he spent 13 years leading sales and trading, partner recruitment, and capital introduction for hedge funds. Following his time with EquityStation, he held senior roles at VectorGlobal and ARCA Capital Investments, where he launched and scaled institutional equity desks and negotiated key clearing and custody agreements. Since 2018, Jody has served as the Director of Institutional Sales for Latin America at ViewTrade, playing an instrumental role in empowering fintechs and financial institutions across the region to access cutting-edge trading technology and global execution services. By helping countless clients understand how to expand investment opportunities in a practical, responsible, and scalable way, Jody has earned a reputation throughout the industry as the USA’s FinTech Market Access Champion of the Year 2026. This recognition reflects the growing importance of market access in the fintech space. As investors seek broader opportunities and institutions look to modernise their platforms, the ability to provide efficient access to global markets is becoming a strategic priority. Jody’s work highlights the necessity of the clientfacing side of infrastructure-led fintech, helping institutions connect ambition with execution and supporting conversations around the systems, support, and operational foundations required to expand responsibly. Looking to the future, ViewTrade anticipates continued demand for market access solutions as more financial institutions seek to offer global investing capabilities to their customers. For the remainder of 2026 and beyond, the team will continue to support clients that are expanding their investment offerings, modernising brokerage infrastructure, and evaluating new opportunities across global markets. Areas such as API-based investing, embedded finance, cross-border access, digital wealth infrastructure, and more efficient operational models are expected to remain important priorities. As for Jody, his focus remains firmly on helping institutions understand and access the infrastructure they need to grow. His work will support clients that want to move beyond local market limitations and provide broader investment opportunities through scalable and well-supported infrastructure. He concluded, “The next few years are likely to bring continued change in how institutions think about market access. Our goal is to remain a trusted partner for clients navigating that change.” Contact: Jody Giraldo Company: ViewTrade Web Address: www.viewtrade.com
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