consequential moments in their company’s life. How we show up in those moments is everything.” This is why quality, honesty, speed, responsiveness, transparency, and communication are all pillars of its delivery. A lot of this comes down to the team here, headed up by Diana and Marina. Built in Bulgaria, a country that remains underrated in the conversation around global financial services, despite producing world-class talent, every member of CFO Insights’ small team has been chosen because they embody the principles that they stand for and have built their company around. More impressive is that Diana has done it whilst raising three children, co-managing an investment fund, lecturing, chairing an NGO, and being a voice for this sector. Supporting Diana, Marina and the team is the deliberate and sustained investment they have made in AI, being one of the first companies in the space to systematically integrate it into their workflows. Today, it is a fundamental part of the business’ growth, and is helping it to prepare for a future marked by the same success that CFO Insights has experienced over the first five years of its journey, a period in which it has continued to achieve double-digit growth year on year, expand its geographical footprint, and deepen its impact. Touching on these plans, Diana told us that the future is more of the same: deepening its AI-enabled service platform, building its network and community, and continuing to develop the partnerships that have been fundamental to its success so far. We wish CFO Insights all the best for the next stage of its growth, championing its remarkable impact this far with two well-deserved titles here in our FinTech Awards 2026. Contact: Diana Aladzhova Company: CFO Insights Web Address: www.insightscfo.com AIM-Apr26213 Best CFO-as-a-Service 2026 – Europe & Innovation in AI-Enabled Financial Analytics Technology 2026 Trying to run a company without strong financial leadership is like trying to find your way without a map. Many companies know this, but when the choice is between a full-time hire, which can cost anywhere between €100K and €300K a year before benefits, or going without, it is no surprise that people choose the latter. CFO Insights, an AI-enabled provider of fractional CFO services, exists to democratise access to world-class financial leadership, something that Diana Aladzhova, its founder and CEO, told us more about. Founded on the conviction that the companies most in need of strong financial leadership are those who have historically been unable to afford it, CFO Insights changes the equation by providing its fractional CFO services across Europe. Operating at the intersection of finance, technology, and entrepreneurship, the company works with some of the fastest-growing companies on the continent, especially scale-ups and start-ups. Since these types of companies were the ones most likely to be faced with the no-win situation of either not having strong financial leadership or, ironically, bankrupting themselves in the process, the CFO-as-a-service model CFO Insights sees that they get the strategic financial leadership they need, but at a cost structure that works for where they actually are. What makes this all the more beneficial is that CFO Insights embeds itself in a client’s business to become a genuine financial partner to them. Acting as an AI-enabled CFO for start-ups, CFO Insights’ services cover the full CFO mandate, from financial strategy and forecasting to cash flow management and treasury, board-level reporting and governance, and everything in between. These solutions are provided to clients across a number of sectors, but especially those in the technology, fintech, life sciences, and manufacturing sectors. Its presence spans nine European countries, and it has worked with 90 fast-growth companies since opening its doors in 2020. “We are not a traditional consultancy. We are a financial partnership built for the companies that are building the future – and that distinction shapes everything about how we work, who we hire, and what we measure success by. Finance is our Instrument, Impact is our Goal.” Since this programme is all about fintech, it is worth noting that CFO Insights works with a large portion of companies in the fintech space, as these are fellow pioneers using technology to reshape financial services. The strategic financial leadership for growth companies that Diana, Marina and their team offers also translates especially well for fintech businesses, with solutions addressing the specific financial challenges that define the sector at each stage of its growth, from early-stage funding to infrastructure development. One of the common threads across its solutions is the focus on client service CFO Insights has, which it sees as the product it is selling. Diana explained: “When a company engages CFO Insights, they are entering a relationship with a senior financial partner who will be present at some of the most
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