Wealth & Finance International - Fund Awards 2016

www.wealthandfinance-intl.com 15 Most Trusted Global Asset Management Firm 2016 Schroders is a pure asset management firm, managing £343.8bn (as at 30/06/16) on behalf of institutional and retail investors, financial institutions and high net worth clients from around the world. In the final of our series on this innovative and dynamic company we look at how Schroders has maintained its success over the years. Company: Schroders Web Address: www.schroders.com Address: 31 Gresham Street, London, EC2V 7QA As an asset manager, Schroders’ principal objective is to create long- term value for its clients in order to help them meet their future financial requirements. The firm offers an extensive range of actively-managed strategies across a diverse range of asset classes (equities, fixed in- come, multi-asset, alternatives and real estate), suitable for a variety of investors and market environments. With over 200 years of heritage, Schroders has experienced and prospered through some the most challenging market environments. Schroders puts its success down to a combination of factors: diversifica- tion, innovation and people. A diversified business is a key part of the firm’s strategy; Schroders is diversified by client type, geography and product offering, which means the firm is well placed to respond to changing market dynamics – par- ticularly important given today’s heightened economic and geopolitical volatility – and evolve as a business. Within this, Schroders places a great emphasis on being forward-look- ing with a strong commitment to innovation. This helps them develop new investment opportunities and solutions for their clients. From pioneering direct investments into Asian equities, being at the forefront of equity income and multi-asset income solutions, to develop- ing hedge fund strategies in a UCITS format, Schroders has developed its product offering to reflect clients’ needs and anticipate changing market trends. Innovation is not only limited to the solutions they offer but also the ways in which they do things. Schroders continues to develop their use of big data to complement and enhance investment processes as well as analyse and understand client behaviour. By doing so, the firm expects to evolve and adapt to a changing regulatory and competitive environment but also, and ultimately, better understand their clients and provide the best possible service to them. Overall, it is the strength of the firm’s staff which sets it apart from its competitors and has led to the firm’s success. Attracting, retaining and developing a deep pool of talent are core to Schroders. The firm employs over 3,800 individuals worldwide of 46 different nationalities, which reflects not only the background of their clients and the communities in which they operate, but also strengthen- ing their local market knowledge that serves their clients’ needs. Having such diversity of thought is critical to a modern business and is the essence of innovation. LA16013