16. Fund Awards 2023 | Wealth & Finance Most Innovative Fintech Software Provider 2023 Founded in 2006, Puritas’ complex knowledge of the fund administration landscape has led to the development of two groundbreaking premier flagship products, PureFunds and PureClient. PureFunds is a comprehensive fund administration software solution, which serves to automate and streamline the onboarding and share register dealing process. The service can offer real-time visibility, accuracy, and efficiency, significantly reducing the risk of errors and vastly improving the overall operational performance. PureClient, on the other hand, is the company’s answer to client data management solution, specifically designed with compliance professionals in mind. Through the system, firms can better manage complex regulatory requirements, such as KYC, AML, and CDD. This is achieved by providing a structured and transparent process to businesses, as PureClient enables firms to centralise client data, streamline compliance workflows, and maintain a comprehensive audit trail. The team at Puritas provide their sector with continuous innovation, delivering outstanding value to clients, and empowering businesses to thrive in the highly competitive fund administration industry. From the outset, clients will notice there is something different about the way the firm operates. It’s all about partnership – Puritas will go way beyond any traditional customer-supplier approach that other companies may stick behind, instead getting to know its clients in detail, understanding their requirements and constraints, their systems and data, and their way of working. A strong relationship is always maintained with clients, listening to their needs and responding to their queries, showcasing the firm’s collaborative approach. Financial technology as an industry is in a state of rapid evolution, and Puritas remains dedicated to driving transformative innovation to keep up with these changes. The company’s outlook is centred on investing in cutting-edge technology that will create comprehensive, user-centric solutions which empower administrators and allow for the navigating of complex challenges in a more straightforward manner. It is this fusion of advanced technology and deep industry knowledge which causes Puritas to stand out from industry competitors and remain firm at the forefront of the industry. By building strong, long-lasting relationships with clients that are based on trust, transparency, and dedication, clients can rely on the firm to enhance their operations, efficiency, and investor relations time and again. Puritas’ values are grounded in three guiding principles which define the culture, actions, and interactions of the company. These are excellence, partnership, and integrity. The team is committed to achieving excellence in everything they do, from the cutting-edge software they create to client interactions, a desire to achieve the highest standards drives the team in everything they do. Collaboration is at the heart of the company’s approach, the team views itself as partners with clients, adopting a teamwork approach to work together, overcome challenges, and achieve common goals. This perfectly complements integrity, which is non-negotiable, and the trust the team have for one another, and their clients, form the foundation of positive relationships, and it is strived for every single day. It is the combining of these values with stateof-the-art technological solutions that solidify the success of the business and ensure client satisfaction. In this rapidly evolving market, staying cutting-edge is paramount, and team strike a perfect balance between staying informed about industry trends and carving out their own path to success. This strategy blends together the best of both worlds, and by aligning with current trends and simultaneously pioneering new solutions, Puritas is well-equipped to offer clients the most advanced, relevant, and effective solutions to keep them ahead of the curve. The future of Puritas is similarly multifaceted, with exciting and ambitious plans based around several key initiatives to drive the company’s growth and innovation forward. This will be achieved through the implementation of enhancements to current solutions like PureClient and PureFunds, as well as aims to expand the company’s reach beyond its current markets to reach a broader global audience. Furthermore, the company remains committed to its client-centric approach, in addition to focusing on sustainable initiatives to ensure positive contributions to society and the environment. For the rest of 2023 and beyond, the team are excited to deliver on these plans and continue to push the boundaries of the financial technology industry. Contact: Mike Feighan Company: Puritas Web Address: https://puritas.co.uk/ Puritas is a leading fintech software provider based in Jersey and Liverpool, specialising in the delivering of innovative and technology-driven solutions, catering to the fund administration industry. Puritas aims to deliver advanced software tools and services to streamline client’s operations, enhance efficiency, and ensure regulatory compliance is adhered to. We learn more as the business is bestowed with its title in the Fund Awards 2023.
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