18 | Investment Excellence Awards 2025 Best Boutique Alternative Investment Firm 2025 - UK New Capital Link is a boutique investment introducer based in the UK that specialises in connecting high-net-worth and sophisticated investors with carefully selected alternative investment opportunities. The firm was founded in 2020, following increasing demand from UK clients for alternative investment options beyond gold positions. Identifying a gap in the market, two principal partners established an exclusive alternative investments firm, later named New Capital Link. The firm made a strong entry into the market, leveraging an extensive network of alternative investment connections. In 2021, New Capital Link established connections with two highly profitable property companies, Acorn and 79th Group, each offering the firm attractive yields. The firm achieved its highest profits yet after venturing into this new suite of property-based alternative investments, with an average return of 11.33%. This upward trajectory has not slowed since New Capital Link’s inception, distinguished by three additional profitable exits from property bond investments and national recognition from awarding bodies. In 2022, the firm achieved a remarkable 12.08% average return for its clients and, in 2023, reached a recordbreaking 13.35%. Such exceptional outcomes have led the firm to solidify itself as one of the premier alternative investment introducers in the UK. Today, New Capital Link has established an extensive base of clients and investment providers, responding to an untapped market for professional advocates to introduce HNW individuals to high-calibre companies. The firm works with individuals seeking bespoke, higher-yielding investments that sit outside of traditional financial products, which typically include property-backed bonds, private equity, precious metals, green investments, and structured alternatives. The firm’s model is built around service, due diligence, and access to unique investment options not typically available on the high street. Its standout solutions provide clients with carefully selected opportunities, inflationbeating return potential, and an expert focus on capital preservation. Across its solutions, New Capital Link acts solely as introducers and not fund managers – never handling client capital directly and remaining impartial and selective in its approach. New Capital Link understands that the “onesize-fits-all” approach is unsuitable for the average investor. Its approach to client service is personal, clear, and long-term, placing a significant focus on identifying each individual client’s unique investment requirements. From there, the firm prioritises ongoing updates and clear reporting; being responsive, transparent, and proactive throughout the relationships; and building trust through consistent, honest communication and reliable service. Of course, delivering exceptional service requires staying ahead of industry developments to ensure clients always receive relevant and effective guidance. The firm tracks market trends, builds relationships with reputable sponsors, and continually adapts its offerings to align with shifting investor demands. Such developments include the rapid pace at which the industry is moving towards digitisation. Digitisation is a key priority for New Capital Link, demonstrated by the recent launch of its mobile app, which allows clients to view their portfolio in real time, access investment documents securely, open new investments, and receive timely updates and performance reports. In addition to implementing this new platform, the firm is also looking to improve its internal systems through digital tools that enhance onboarding, compliance, and deal tracking. Looking to the future, New Capital Link has a number of forward-thinking aims and initiatives ahead. The firm intends to expand its B2B investment platform to better support advisors and introducers alike, in addition to launching a comparison website for alternative investments and growing its range of ESG and tech-based opportunities. Internally, New Capital Link aims to strengthen its due diligence and reporting processes in order to enhance its operational efficiency and further ensure long-term success. It will also continue its charity initiatives via the New Capital Link Foundation, a foundation reflecting the firm’s commitment to social responsibility. To date, the foundation has aided five charities, volunteered at over 15 events, and completed 98% of its projects. Simultaneously, New Capital Link will continue to explore strategic partnerships and acquisitions to support its growth, maintaining its position at the very forefront of country’s alternative investment industry. For this unwavering dedication to continuous improvement and advancement, ensuring that its clients are consistently provided with bespoke, higher-yielding investments that sit outside traditional financial products, New Capital Link has been named the UK’s Best Boutique Alternative Investment Firm 2025. Contact: Rachel Buscall Company: New Capital Link Web Address: www.newcapitallink.co.uk & https://newcapitallinkmedia.co.uk/ The demand for alternative investment opportunities is on the rise, driven by a desire for stronger returns from investment portfolios. At the centre of this shift is New Capital Link, an award-winning alternative investment firm acting as an introducer to asset-backed investment opportunities available to ultra-highnet-worth and high-net-worth individuals around the world. We took a closer look at the firm’s superlative solutions below, following its recent recognition in the Investment Excellence Awards 2025.
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