2019 Investment Fund Awards

Wealth & Finance International - 2019 Investment Fund Awards 11 APR2w2 In an industry that can revile change, Assured Asset Management thrives on the opportunities presented. Not trying to beat the industry, but leveraging technology to better serve investors, we caught up with CEO Robert Cheung to find out more about this award-winning company. Oct19416 Connecting investors with high-quality assets through a unified global platform, Assured Asset Management leverages core competencies in technology, risk management and global networks to achieve superior results and drive key insights that simplify the asset management experience. This Hong-Kong-headquartered company operates in five locations worldwide, offering carefully structured investment products and elite advisory services to individual and institutional investors, while engineering fund management solutions for financial institutions. Robert has over 15 years’ experience in the financial industry, including 10 years Head of Asia Prime Services Risk at Barclays which put him in good stead for his current job as CEO of Assured Asset Management. We asked Robert for more information about what sets his firm apart from other companies. ‘Assured Asset Management, through its proprietary, AI analytic risk model and fintech platform, created the consumer lending fixed income asset class (“FinEX Asia Marketplace credit fund) for Asian investors,’ he informs us. With this proprietary technology, Assured Asset Management are able cherry-pick consumer loans from the US online marketplace platform. ‘The AI risk model is capable of analysing great amount data and has a much stronger risk separation power, therefore the consumer loans that were selected by the FinEX Asia Marketplace credit fund have a much lower default rate and the return can outperform the online platform by 20-30%.’ is the key differentiation that sets us different from competitors,’ Robert agrees. ‘We do not set up to “beat” the industry. Instead, we are set up to leverage the development of technology to better serve the investors, regardless of if they are individuals, institutions, asset managers, or banks.’ Robert believes that as technology matures, asset management businesses will transform into a power asset generation machine that helps to create various investment products suitable for different target returns, risk profiles, and product expectations. ‘We believe the promise of technology is to help the industry to find the common solution that addresses to the pain points of the industry. The unified platform will help us to create funds more efficiently, to distribute and to better engage with clients,’ Robert concludes. ‘That is the vision of Assured.’ The true success of Assured Asset Management lies in its ability to adapt to changing situations. Led ably by Robert, it looks like this innovative venture will take advantage of whatever techno- logical developments are made, changing to match the needs of clients, of the market, and of newcomers wanting to be on the side that keeps moving forward. Contact Details: Contact: Robert Cheung Company: Assured Asset Management Web Address: www.assuredam.com Telephone: 0085238939588 To develop this US-based AI risk modelling, 500,000 loans over a three-year period were used from one of the leading US platforms. Having applied over 300 social, public and behavior data attributes, this AI risk model is able to select better quality loans than those on the US Marketplace lending models. ‘Our AI risk model can efficiently decrease the bad rate, the percentage of return on revenue is improved,’ Robert informs us. ‘At the same time, the FinEX Asia Marketplace Credit Fund Volatility is less than 1%. This performance has been stable for over two years.’ It’s an attractive return coupled with low volatility and a fully digitized process that solves the challenges Asian investors face nowadays. With over USD30 trillion in investment capital and over eight million millionaires, Asia is a very attractive market to enter currently. It’s a market that rewards those with innovative solutions and ideas. ‘These investors are getting more digitally savvy and sophisticated. They are increasingly seeking financial products with better risk-adjusted returns, lower volatility, and higher transparency,’ explains Robert. ‘With the development and maturity of technology, we turn asset management business into a power asset generation machine that helps to create various investment products suitable for different target returns, risk profiles, and product expectations.’ The investment into utilising new technology is what sets Assured Asset Management apart from the rest. ‘The concept of the man with machines Best Fixed-Income Fund Manager 2019