W&F Issue 2 2018

Wealth & Finance International - Issue 2 2018 7 A Sneak Peek into the Success Story of 3E Accounting Throughout Singapore, many people are looking for a reliable services provider who can fulfil their accounting, taxation, secretarial, immigration, human resources, payroll, legal, marketing and other compliance need. Located in Novena, 3E Accounting makes the cut as one of the leaders in these cost-effective professional solutions for start- ups and small- to medium-sized firms with their principle: efficiency, effectiveness and economy. The professional team at 3E Accounting, which comprises highly experienced and expert professionals in Singapore’s financial, tax, corporate and regulatory milieu, is one of the important reasons that factorised the success of the company. The husband and wife team, who are also the founders of 3E Accounting, Lawrence Chai and Stephanie Chua are the driving force behind the continuous success that 3E Accounting achieves. Before starting up 3E Accounting, the pair worked for an audit firm where work-life balance was not an important part of the workplace culture. When they were expecting their first child in 2011, the thought of having more family time prompted them to start their accounting firm. Another key factor was that they both noticed the discrepancy in services at some other firms in Singapore. Many accounting companies are offering overpriced financial services which not many people can afford. Drawing on their combined years of experience in the industry, both Lawrence and Stephanie were confident that they could start an accounting firm that offers financial services at affordable price. “We started everything from scratch. I assumed the role of Managing Director, while Stephanie assumed the role of Director. It might sound incredible that a small firm started in 2011with two staff and limited clients would have penetrated the market (high, medium and low segment) at such an incredibly fast rate. Yet, we did it!” “As of now, we are proud to say that 3E Accounting is currently one of the leading service providers in Singapore that supports entrepreneurs to start their business with our one-stop solutions.” said Lawrence. Having built the company from scratch, Lawrence clearly has a goal in mind and he outlines the vision of the firm, detailing what techniques will be used in order for staff to hit their targets and achieve the overall mission, something he is clearly excited about. 3E Accounting is not just a normal accounting firm, but a one-stop solution provider that offers all the services under one roof. The diversity in services shows that 3E Accounting is truly the one-stop solution services provider in Singapore. In addition to this, expanding the geographic footprint of the business to the whole world has always been one of its core goal. 3E Accounting expanded into Malaysia in 2014, and it is currently the leading services provider in Malaysia. In 2016, 3E Accounting started its own international accounting network: 3E Accounting International network, which is managed by 3E Accounting International. It’s expanding and growing fast with 54 countries, 86 offices and 1,300 staff worldwide today. The “Best Home-grown Global Accounting Network” award was the important milestone as it endorsed the reputation of the international network. Lawrence goes into a bit more detail about the accounting network. “We are the Accounting Alliance that consists of top international accounting firms across the A Sneak Peek into the Success Story of 3E Accounting 3E Accounting Pte. Ltd. stands out as one of the leading service providers, especially in Singapore Companies Registration and Corporate Secretarial Services, with its one-stop solution that covers all of its client’s accounting and regulatory requirements. We spoke to Managing Director, Lawrence Chai, to gain an insight into the firm’s impressive success.