W&F Issue 5 2018

www.wealthandfinance-news.com 14 Wealth & Finance International - Issue 5 2018 Bulldog is a modern marketing agency exclusively focused on complex B2B. Their seven practice areas consist of integrated planning, content (analysis, planning, creation), marketing technology services, demand creation, opportunity acceleration, account-based marketing and influencer/advocate marketing. The firm works with enterprise brands in the tech, healthcare and financial industries. Some of our clients include: TD Ameritrade, Frontier Communications, Comcast Business, IBM, Box, DigiCert, Symantec, Silicon Labs, NCR, Humana, Oracle, Sage, WEX, Zebra and more. Going into more detail about Bulldog’s overall mission, Robin explains the steps the team takes to achieve their end goal. “Bulldog’s purpose is that ‘we unleash the most curious and courageous B2B marketers on the planet’. At Bulldog, we have four core values: Curious, Courageous, Collaborative, Committed. We look for these values in our people as we hire, retain and reward employees as they exhibit these values. Additionally, we look for clients that exhibit the same values with an emphasis on Curious and Courageous.” Bulldog is a leading B2B digital marketing agency in a growing and complex market. The B2B technology market is becoming increasingly competitive as new entrants and innovations disrupt the current status quo. The market is growing quickly and is expected to exceed $578 billion in size by the end of 2018. The purchasing decisions for Bulldog’s clients are more complex than the B2C market, as Robin informs us. “At Bulldog, our expertise helps our clients navigate these decisions. Capabilities across strategy, creative, technology and analytics enable Bulldog to deliver impactful growth solutions. We bring measurable ROI from solving complex issues for our clients around revenue growth, customer retention, M&A integration and lead generation just to name a few.” The speed at which technology is changing, is requiring businesses to think more agile. B2B enterprise marketing teams are struggling to keep up with changing buyers, new technologies that change the way they work and the sheer complexities of their own organizations. Robin goes into detail about how the firm ensures that they stay ahead of these emerging developments within the industry. “Over the years, we’ve seen that clients are turning to technology to solve problems. However, they’ve discounted the organizational change necessary to realize value from the technology. These complexities are creating real challenges in how our clients design their teams with the right people, and the skills to produce results that the C-suite cares about. Here at Bulldog, we bring deep expertise in guiding our clients through this complexity.” It is no secret that behind every successful company, there is a team of talented individuals, who in addition to helping the firm keep ahead of emerging developments, also use their creative and technical abilities to provide clients with exceptional levels of service, as Robin explains. “Our culture is ‘Wildly Creative and Totally Geek.’ Whether we’re researching and designing a marketing program, a technology stack, or a content strategy, we bring both technical and creative leaders to the table. This allows us to bring humanity and beauty to highly technical service offerings, as well as a technical discipline to highly creative offerings. In a world where marketing agencies tend to lean very heavily towards either technical or creative, this balance is a real differentiator for us. To retain our wildly Wildly Creative and Totally Geek Bulldog is a modern marketing agency exclusively focused on complex B2B. Which means rich experience in leading strategic insights, planning and execution of highly technical and creative marketing programs. Recently, we spoke to Robin Campana to find out more about the firm, and their wildly creative ways. 1804WF21 creative and totally geek talent, we use the Irresistible Workplace model to cultivate a great culture.” Looking ahead, both Robin and the rest of the senior executive team have a vision for Bulldog that the company will continue its growth trajectory for years to come. In her concluding comments, Robin envisions how the company will continue that growth trajectory. “Our future plans at Bulldog revolve around growth. Growth as individuals, as teams, for our clients, as well as growth in revenue and profitability. If we grow as individuals and teams, and also help our clients to develop and grow, then the growth in revenue and profitability will take care of itself. Bulldog is on track to grow revenue by 25% in 2018, and is maintaining 50%+ of revenue generated from long-term contracts YOY.” Executive Chair of DeTP (Bulldog’s Community/Charitable committee)