Best Business Advisory Firm 2025 – South East Asia & Award for Excellence in Sustainability Advisory Services 2025 – South East Asia For businesses around the world, from SMEs to MNCs, operating in today’s landscape can be challenging. Navigating changing regulations whilst working to remain compliant with ESG requirements can leave any businessowner overwhelmed and struggling to meet the day-to-day needs of their business. ASAP Advisory is a leading Malaysian business advisory firm striving to establish itself as the trusted partner for clients needing expert guidance and strategic decision. As ASAP Advisory is named in the Management Consulting Awards 2025, we took a closer look at the firm and its outstanding offerings. Based in Johor Bahru, Malaysia, ASAP Advisory delivers quality guidance and strategic direction to businesses seeking management system consultation, training, research, and development in the South East Asia region. Since its initial founding in Singapore in 2010 and later expansion in Malaysia in 2014, the firm has allowed the core values of independence, accountability, and impact to underpin its every engagement, ensuring its advice is trusted, ethical, and results driven. With these values, ASAP Advisory serves a diverse client base from around the world, including Malaysia, Singapore, Indonesia, Australia, Korea, Japan, China, Denmark, the UK, and America. Now, ASAP Advisory stands as a fresh, dynamic firm renowned for providing unparalleled consultation and training services, facilitated by a comprehensive network of subsidiaries. The firm operates under two distinct but complementary identities: ASAP stands for Appraisal, Standardisation, Academy and Project Advisory Services, but also represents Accounting, Secretary, Assurance, and Professional Services. Across its identities, the firm is driven by the motto “Navigating Success,” which reflects its ongoing commitment to guiding clients through complex regulatory, financial, and sustainability landscapes with clarity and integrity. ASAP Advisory supports listed companies, multinational corporations, SMEs, and international investors, delivering a comprehensive suite of services that include sustainability reporting and assurance, transfer pricing, valuation, internal audit, corporate governance, company secretarial, and business advisory. The firm’s expertise spans ESG strategy, risk management, tax advisory, and business valuation, with a distinctive approach that blends global standards with local relevance. Beyond compliance, it focuses on capacity building and project execution, enabling clients to implement meaningful changes with ease. By combining deep technical knowledge with digital tools, ASAP Advisory enables businesses to move from regulatory compliance towards long-term value creation. Ultimately, the firm believes that advisory services should not stop at compliance, and that its role is to help each client future-proof their businesses, algin with investor expectations, and enhance trust with stakeholders. With this mindset, ASAP Advisory dedicates itself to serving as a long-term partner to its clientele, aiding them in navigating success across sustainability, governance, and business transformation. The business advisory industry is ever evolving, driven by significant technological advancements, shifting client demands, and changing regulations. In order to navigate such a complex landscape, ASAP Advisory adopts a dual strategy; it prioritises global alignment through active involvement in the IFRS Alliance and AccountAbility networks to stay ahead if international developments in sustainability reporting, ESG assurance, and governance; and ensures local innovation by localising these global frameworks for Malaysia and ASEAN, ensuring that its clients benefit from global best practices adapted to their markets. This balance allows the firm to act as both pacesetter and pathfinder, anticipating regulatory shifts while also designing bespoke solutions. With recent public shifts towards sustainability, ASAP Advisory has observed the rising importance of integrating ESG considerations into corporate strategy and decision-making. As sustainability gains global attention as a substantial business framework, the firm aims to support businesses in providing ESG assurance that aligns with government requirements while also serving the interests of stakeholders. Its sustainability services cover the entire spectrum, starting from the initial phase of comprehension and advice and extending to training provision, drafting valueadded reports and policies, and offering comprehensive ESG integration support that has earned it the Award for Excellence in Sustainability Advisory Services 2025 – South East Asia. When it comes to client service, ASAP Advisory strives to deliver nothing short of excellence to its clientele. The firm upholds the ethos of “partnership, not prescription,” which drives its team to lead with clarity, practicality, and a great emphasis on capacity building. Rather than delivering standard, one-size-fits-all solutions and complex reports, ASAP Advisory breaks down complex regulatory frameworks into practical steps, delivers solutions tailored to each client’s operational realities, and empowers management teams through engaging workshops and training initiatives. The firm measures the success of this approach through the long-term sustainability and governance success of its clientele. At its core, ASAP Advisory strives to ensure that its clients remain competitive, compliant, and resilient in the face of a fast-changing business environment. As the greater industry shifts towards digitisation, the firm has moved beyond ESG to place a dual focus on sustainability and digital transformation, working tirelessly to prepare its clients for emerging digital governance standards, including ISO 42001:2023 for AI management systems and ISO 27400 for cybersecurity and IoT risk management. This work is essential to equipping businesses with the frameworks and capabilities needed to navigate evolving industry landscapes, mitigate digital risks, and build stakeholder trust in an increasingly data-driven world. In less than two decades, ASAP Advisory has successfully overseen more than 40 professional engagements and has provided
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