8 | Management Consulting Awards 2025 Best Public Affairs Consultant 2025 – Spain Renowned for offering an strategic, professional, and cross-cutting approach to its work, Acento Public Affairs is a multi-sector consultancy, working on local, regional, and national levels and even further afield in Europe. Across its services, the firm manages assets and mobilises the political, legislative, and regulatory spheres for its clients, delivering a practical approach underpinned by impactful solutions – including a unique, value-driven model – to help them maximise opportunity and minimise risk. Acento’s unique model mentioned above is based on experts and working groups spread across several sectors, from energy and healthcare to mobility, sustainability, and technology. This diverse structure allows the team to deliver specialised technical and strategic advice that is as beneficial as it is actionable. Bolstering this model is the fact that the firm operates exclusively within the multiple dimensions of public affairs, leveraging best practices and a deep understanding of the current socioeconomic climate to succeed. It helps that the firm is organised from the ground up around its expert knowledge, with this structure paving the way for alignment across its teams and specialised arrangements across the aforementioned key sectors it operates in. However, Acento’s knowledge does not end here, and an interest in the latest and most relevant trends impacting its work – such as AI and ESG – helps these teams to adjust their services and remain the first port of call for their clients. This sets Acento apart in a crowded and dynamic sphere. “At Acento, we practice and promote total transparency across our activities. We are also part of the main transparency registers and interest groups at a national and European level, guaranteeing ethical and responsible management.” Operating at the intersection of politics and business, Acento has evolved to offer its foresight and impact-led solutions on an international scale, with offices located in both Madrid and Barcelona in Spain and Brussels in Belgium. Opening such central locations in cities which are hives of activity has positioned the expert team behind the firm favourably, and they are today highly specialised when it comes to liaising with EU institutions. A consulting firm specialising in public affairs, Acento Public Affairs was founded in 2019 and is led by the team of José Blanco and Alfonso Alonso, former ministers whose extensive experience in political and government management is almost unrivalled in the consulting environment. This knowledge has fuelled Acento’s remarkable growth in just six years, during which time it has solidified its status as a beacon of excellence in public affairs consultancy, both in Spain and beyond. For more on this award-winning firm, we caught up with its very own Guillermo Martínez, Chief Executive Officer.
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