These choice locations are perfect for Acento to work towards its strategic and proactive vision: assessing and planning the best options to have a demonstrable, concrete impact on public policy. Whether it is connecting individual visions and finding common ground to generate shared, mutual benefits for stakeholders and parties, or assessing the terrain and planning out the best option to achieve the outlined objectives, Acento’s blend of location-specific insight with general knowledge positions it as a one-stop shop. As well as this, Acento prides itself on being a purpose-driven public and regulatory affairs company, one that is committed to the overall wellbeing of the planet. This is seen through the zero-carbon model it has maintained since day one, where it offsets 100% of its emissions every year. Because global wellbeing is about more than just emissions, the firm also promotes pro bono community projects focusing on social impact. The same rigorous approach is afforded to its employees, all of whom benefit from the ongoing training initiatives spearheaded by the firm. This even includes personalised career plans, with these designed to foster personal and professional growth as well as to ensure the happiness of every staff member. Guillermo Marínez added: “Acento is the perfect place to learn and develop your professional career in a youthful environment, all with the support of the most professional management team in Spain’s public affairs sector.” Furthermore, a report completed by the Complutense University of Madrid (UCM) recognised Acento as the most transparent public affairs company in Spain This report, ‘the Second Field Study on Lobbying Activity in Spain’, positions the firm as a benchmark in the sector, highlighting its commitment to transparency and excellence across its public and regulatory affairs alike. Of the five categories assessed as part of this criteria, Acento leads the way in four: turnover, transparency, data clarity, and register presence. “In this report, Acento not only maintained the leadership in transparency achieved in the first 2022 study, but we also ranked first in terms of turnover.” “Since our foundation in 2019, we have experienced exponential growth in turnover and our client portfolio”, explained Guillermo Martínez, “consolidating our position as the leading public affairs consultancy in Spain and the largest public affairs consultancy by turnover. In just six years, we have surpassed competitors with longer track records, quickly becoming a key player in the sector and an undisputed leader in the realm of public affairs.” Continuing to solidify its position at the top of the pack is the primary goal of Acento Public Affairs as we move though the second half of 2025 and beyond. The firm’s clear vision for its future is to strengthen the role of political and regulatory intelligence, making it a strategic tool for its clients to make use of. This is made more difficult by the sector being one that has become synonymous with change and volatility, but the firm’s commitment to broadening its horizons will ensure it sits firm, and that it attracts more clients. Going a step further, Guillermo Martínez shared: “Our approach combines forward-looking analysis, institutional listening, and a deep understanding of the political process, all with the aim of anticipating scenarios and providing useful value to our clients.” She continued: “To this end, we will continue to rely on our proprietary policy intelligence tools, which are based on technology, data, and the experience of out exceptional team.” “The emerging digital environment requires a new way of doing public affairs: more agile, more cross-cutting, and deeply connected with technological developments. At Acento, we are already working on it.” Ultimately, the firm belief that interaction between companies and institutions must be built on rigour, transparency, and mutual understanding continues to position Acento Public Affairs as a positive, proactive, and strategic public affairs consultancy. Excelling across everything from advocacy strategies and institutional relations advisory to sustainability and governance, it is our pleasure to recognise the firm as the Best Public Affairs Consultant 2025 – Spain in this edition of our annual Management Consulting Awards. Contact Details Contact: Guillermo Martínez Company: Acento Public Affairs Web Address: https://www.acento.es/ Best Public Affairs Consultant 2025 – Spain
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