Wealth & Finance International - March 2017

Wealth & Finance International 38 Striking the Digital Media Market ince its inception in 2010, Digital Air Strike has become a pioneer in digital response, social marketing and online reputation management, deploying industry-specific mobile apps, software and managed service platforms to mon- itor, improve and manage consumer engagement for thousands of businesses across the United States and Canada and six of the largest automotive manufacturers. Alexi outlines Digital Air Strike’s approach, technology and solutions in more detail, showcasing how far the compa- ny has come over the past seven years. “At Digital Air Strike, our technology helps businesses improve their online review site star ratings by engaging with customers through a post-transaction survey that allows happy customers to post their pos- itive feedback on top review sites while still in the survey process. Our team of social media experts monitors social and review sites for com- ments and reviews and responds on our clients’ behalf often engaging with in-market consumers and connecting them with one of our clients. “For automotive clients, Digital Air Strike’s patented lead response solu- tion, Response Logix, helps dealerships increase their closing ratio by responding to internet leads with a multi-vehicle price quote and cus- tom microsite in 10 minutes or less 24/7. Thanks to the success of our innovative solutions, we have been invited to speak and have attended a number of prestigious auto industry conventions in England and Italy, allowing us to meet and collaborate with our clients and industry peers from around the world.” Through her role as Co-founder and CEO, Alexi is responsible for lead- ing the execution of the long-term strategy and growth of the company, as well as overseeing the day-to-day operations of the management team including leading, guiding, and directing the work of other ex- ecutive leaders, evaluating the success of the organization in terms of reaching its goals, remaining aware of the external and internal competi- tive landscape, while identifying trends and areas of growth. She is keen to emphasise her pride in all of her employees, and explain how they all have a hand in driving innovation for the company, and, fundamentally, in its overall success. “Digital Air Strike’s employees are the major stakeholders in the success of the company. Everyone who works with us is responsible for the firm’s success and is encouraged to think like an owner. We have monthly lunches with employees just joining the company and those celebrating an anniversary where we go around the room and ask people to share ideas of what we could do better. Innovative and practical ideas come out of these meetings and many are implemented immediately, others are handed off to our product team to develop all in an effort to better serve our clients. “Our company vision, which employees helped create is: Whatever It Takes, Think Like an Owner, Passion in Action, Clients Win. We live that vision. Our clients and employees alike benefit from the positive, team-focused culture this vision creates.” Recently the firm has seen a great deal of success, and 2016 marked Digital Air Strike’s third year of consistent, profitable growth, including increasing its client base by over 35 %. Looking ahead, Alexi is eager to build upon this and achieve even more over the coming months and years. “With evolving platforms and customer demands, here at Digital Air Strike our future revolves around designing effective social media strat- egies and converting social data into something actionable. Our work is exciting and rewarding and requires careful planning to ensure content is both relevant and valuable. If done correctly, the opportunity is to engage with consumers at all stages of their purchasing journey and ul- timately boost a businesses’ bottom line. The social sites are constantly changing, which is exciting for Digital Air Strike. We continue to develop new technology, grow and evolve with those changes.” Company: Digital Air Strike Name: Alexi Venneri Email: [email protected] Web Address: www.digitalairstrike.com Address: 6991 E. Camelback Road, Ste B111, Scottsdale, AZ 85251 Telephone: 1-866-925-8289 Digital Air Strike is the leading social media and digital engagement company that helps clients engage with consumers in digital and social environments while generating measurable ROI. We invited Co- Founder and CEO Alexi Venneri to share the secrets behind the company’s success with us. S 1702WF78