Wealth & Finance May 2017

Wealth & Finance International 12 Body Sustainability nder the leadership of Yamuna Zake, a master teacher of body sustainability, what began as singular dedication with focused hands on body work, has evolved into a global brand with a network of over 600 certified practitioners in Yamuna® branded teacher trainings worldwide. Today the company is a leading source of education for teachers, thera- pists, and fitness instructors interested in expanding their knowledge of wellness based education. Complimenting this focus, the company markets and sells a curriculum of exercises, and a proprietary line of body rolling balls for teachers, stu- dents, and studios. It also produces an exclusive line of beauty blends and therapeutic remedies which are sold by luxury spas and boutique studios. All of the wellness products and education which are anatomically correct, unique and original, have been created by Yamuna Zake. Over the last 38 years she has worked with 1000s of people, listening to their body complaints. From this she created original highly effective self- help education and tools. The business is divided into two key areas. The first of these encom- passes all the firm’s products, which includes research, development, marketing and sales. Several products are patented and others are at the patent pending stage of development. In addition, the firm has an education section which offers worldwide teacher training programs in all of the Yamuna® modalities. Certified practitioners teach the modalities they are trained in and also use, pro- mote, and sell the required Yamuna® tools, ensuring that their students learn the true art, as Yamuna explains. “Over 2000 people in over 37 countries have taken a Yamuna® certi- fication training program. In addition, we offer Yamuna® Retreats and Body Schools as wellness holidays for people who are self-motivated and want to improve their bodies. These have an 80% return rate which is very high. At retreats, Yamuna and advanced practitioners work very closely with guests to help them achieve their goals during the retreat. These classes provide people with the education to be able to take care of every part of their bodies when they leave and return home. Yamu- na® original hands-on therapies focus on the individual’s structural problems and corrects them. The hands-on modalities Yamuna created have a very high rate of success and in most cases problems are resolved quickly. However, the philosophy of the Yamuna® brand is to educate people to take care of themselves and to continue to maintain their bodies.” The Yamuna® classes are offered at yoga and Pilates studios and some gyms. Since the work is different from fitness and other exercise it can be a stand-alone offering or work well with other techniques as an enhancer. The Yamuna® work is original and is becoming more widely known. Yamuna creates education based on the most common physical prob- lems people have. The Yamuna® Save Your Body Part Series includes: Save Your Lower, Middle, and Upper Back, Save Your Hips, Save Your Ankles, Save Your Shoulders, Save Your Hands and Wrists, Save Your Knees, Save Your Feet and Save Your Face. Each of these contains the video and props needed. Yamuna® Foot Fitness is one of our most popular products. There is almost no education available that teaches people how to prevent foot problems and maintain healthy feet at every age. Since over 74% of the western population develops foot problems at one point in their lives, Yamuna has developed several foot products and has several more in the works which require additional financial investment for successful marketing and sales. All of the certified Yamuna® practitioners worldwide act as our staff and sales force. They are essential in promoting and growing the Yamuna® education and products. The Yamuna® practitioners teach and lecture and promote Yamuna® education and they are crucial for the contin- ued growth of the Yamuna® Brand and help to drive its success. It is the testimonials of its clients which Yamuna is particularly proud of, and she is keen to discuss how the firm constantly strives to achieve more of these and ensure that it continues to offer clients the solutions and support they need. “The successes that the Yamuna® Brand has are many. We continue to help people worldwide overcome structural problems and years of suffering. We have 1000s of testimonials from all over the world. These are the successes we are proudest of. It is always great to hear from someone living far away who was able to self-heal an injury by using the Yamuna® education and products. Mostly all of the feedback we receive from customers is positive or with helpful recommendations to Drawing from the vast experience of Founder Yamuna Zake, the Yamuna® Brand is dedicated to helping people be better in their bodies through a range of products and courses. We invited Yamuna to talk us through the secrets behind the brand’s global success. U 1704WF08