W&F Q4 2021

www.wealthandfinance-news.com 10 Wealth & Finance International - Q4 2021 Technology Of The Future To stay ahead in the trading industry, it’s vital that you pick a company that is always looking forward. The brand ATFX Connect earned the title of Institutional Forex Broker of the Year 2021 in the FinTech Awards 2021 thanks to an approach which celebrates technology. We take a closer look at this impressive business to understand a little more of the secrets behind its wild success. ATFX Connect, the institutional arm of ATFX, has proven to be crucial. The team’s specially targeted trading services has been a boon for the business, allowing them to cater to the specific nature of what their clients want at all times. The biggest triumph of ATFX Connect is the team’s incredible platform that caters to clients who wish to trade on an Agency, Margin or Bridge account via a Fix API or GUI. Through innovative technology, the firm is proud to offer a level of support that goes above and beyond what the majority of the competition can offer. Numerous big clients turn to ATFX Connect for advice, including family offices, investment firms and hedgefunds to name but a few. While retail traders can access information through the ATFX website, institutional traders and investors can access the firm’s exciting proprietary ATFX Connect online platform. With an advanced lineup of products and technology that caters to different clients, institutional investors are able to access prime brokerage services, and tailored liquidity solutions that are not available to retail traders. Regardless, sophisticated technology lies at the heart of what the team offers. The pace of change that technology has allowed for has transformed the financial sector. Clients need solutions that suit their lives, being able to actively trade and access market updates at the touch of a button. Institutional clients, for instance, value speed of pricing and low latency more than ever, and this is why the team have put robust and reliable infrastructure into place to support the needs of their clients. Unlike many of the businesses in this sector, ATFX Connect thrives through the ambition of offering its services on an international level. With 12 regional offices, the ATFX group is proud to be able to reach out around the globe, serving customers in their local languages. The benefit of working online, using the latest technology, is the way in which it has the potential to democratise access to the financial markets. This incredible ambition of reaching beyond a country’s borders underpins all the decisions made by the team as they try to reach out into new and exciting territory. Just one of the technologies that position the firm at the top of the FinTech industry is ATFX’s innovative technology applying to account opening process. They are true innovators, being one of the first brokers to launch facial recognition software to make registration easier for clients. Every development made by the team is carefully woven in the fabric of what the firm offers, allowing them to provide a truly exceptional service that is unparalleled throughout the industry. By putting the customer first, the ATFX group have been able to thrive in the market. The group has recently launched AT Premier – the premium market research portal for the MENA region, specifically so that traders can get insights from reputable sources, and has launched ATFX TeamUp – the new social trading application for Latin America market. What has become clear from the launch of these products is that there is enormous potential for other applications that could reimagine an investor’s journey. When we think of ATFX, we think of a world- leading authority not just on the financial markets but on the direction of travel within those markets. Their success over the years has come from being able to plan for the changing way in which customers interact with businesses and developing secure ways forward that make a real difference. Company: ATFX Connect Name: Matthew Porter Email: [email protected] Jul21437