Financial Compliance & Data Processing Expert of the Year 2024: Nicole Yuen (Hong Kong) & Wealth & Finance Sustainability Excellence Award 2024 Ethical finance has become more prominent in recent years, driven by a growing movement of investors becoming more aware of the importance of sustainable practices that promote ESG. The finance sector is shifting towards sustainability, fairness, social responsibility, and investors now have more choice and opportunities to make positive investments that drive change. We speak with Nicole Yuen below, Business Director of ProTop Financial Press, a Hong Kong-based financial services company championing the financial sector’s ethical revolution. Across the entire industry, ethical finance is becoming increasingly popular for a myriad of reasons. More individuals are aware of social and environmental issues, such as climate change, human rights, and income inequality. This rising awareness is driving the desire to invest their money in ways that align with their values, a demand that extends to investment choices as more investors wish for their money to have a positive impact on society and the environment. The shift has also been promoted by regulatory changes, as governments and regulatory bodies are introducing rules to encourage sustainable investment. Certain funds, such as pension funds for example, are required by the UK government to disclose the ways in which ESG - or environmental, social, and governance - factors are being considered in investment decisions. This has placed an added pressure on investors to consider ESG, which has led to a heavier emphasis on ethical investing across the sector. Furthermore, industry studies have shown that companies demonstrating strong ESG practices tend to perform better in the long-run. This is because these companies demonstrate that they are better equipped to innovate, adapt to changing market conditions, and build sustainable business models. In turn, investors view ethical investing as not only a way to make positive contributions to the world, but also as a smart financial strategy. Making waves in the world of ethical finance, ProTop Financial Press was founded in 2016 by a team of industry veterans seeking to unite the most skilled and experienced professionals in the sector to meet the varying needs of clientele. The company specialises in handling complex and critical documents for a diverse client base, such as listed companies, financial institutions, legal entities, and government bodies. On a mission to deliver a wide range of highly secure financial information technology services, ProTop Financial Press operates around the clock to digitalise its clients’ confidential documents, such as financial reports, offering circulars, bonds, and investment products. Nicole Yuen is the Co-Founder and Business Director of ProTop Financial Press, a seasoned business professional boasting vast expertise in business development, strategic planning, and client relationship management. Nicole entered the industry in 2000 as a Management Trainee for Standard Chartered Bank and has spent more than two decades gaining invaluable experience and honing her remarkable skillset. As Co-Founder of ProTop Financial Press, Nicole steers the high-performing financial services business within the competitive landscape of finpress. She has effectively captured a significant market share in Hong Kong’s derivatives and structured investment products sector, demonstrating a collective commitment to excellence and innovation. An avid believer in sustainability, Nicole is committed to promoting environmentally responsible practices, not just in the financial sphere but across all of ProTop Financial Press’s operations. “I believe in leading by example,” she tells us, “so I am actively working on reducing our carbon footprint and implementing environmentally friendly practices within the organisation.” This philosophy is directly reflected in the work undertaken by ProTop Financial Press; the company strives to integrate ethical principles into its daily operations, extending beyond the traditional profit-driven motives. Ultimately, ProTop Financial Press aims to align financial activities with high integrity, ensuring that the financial decisions made by institutions, corporations, and individuals yield positive outcomes for society as a whole. “Ethical finance embodies our commitment to integrity, accuracy, and positive contributions to society,” says Nicole. “It serves as a foundation for corporate finance, legal entities, listed companies, and investors who prioritise sustainability and ethical integrity in their financial transactions.” ProTop Financial Press integrates its commitment to ESG into its daily operations and digitalised solutions. The company offers services that streamline documentation processes, financial document exposures, and Protop Financial Press Limited
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