W&F Q4 2024

Best Full-Service Wealth Management & Financial Planning Firm 2024 - California Acting with confidence, clarity, and certainty at every turn, California’s Prosperity Financial Group, Inc. (Prosperity) has built a name for itself tipping the odds in its clients’ favour. A multi-award-winning investment advisory firm specialising in helping those it partners with to grow and protect their wealth, Prosperity benefits immeasurably from its independent nature and the more than 30 years of industry knowledge possessed by Elliot Kallen, its owner and an industry-leading wealth advisor. Founded a little over three decades ago in 1993, Prosperity Financial Group today delivers its unique brand of holistic wealth management services to a diverse range of clients throughout San Ramon, across the East Bay, and beyond. Anchored by Elliot and a strong team of experienced and trusted finance professionals, the firm serves everyone from philanthropic investors and affluent baby boomers through to successful millennials – anyone passionate about planning for their legacy, retirement, or future. When it comes to wealth management, Prosperity’s primary aim is to remove the burden of financial stress from the shoulders of its clients. It does this by building them a personalised wealth management plan, something achieved through the implementation of a robust five-step process that sees customised solutions provided at every stage of life, from those just starting out in their careers to those planning for their impending retirement. The process begins by booking a consultation, during which the team get to know more about the person, before assessing their current financial situation in the second stage and defining their personal retirement goals in the third. From here, the advisors set about turning this information into a fully bespoke plan, one that helps clients maximise their income and secure their financial futures. Lastly, the final, ongoing stage sees a plan reviewed regularly, ensuring it remains aligned with the changing needs of both the market and the client. Alongside these broader wealth management services, Prosperity also offers a number of more specific services, including retirement planning. This is because the effective planning of a retirement is about much more than simply saving money, it requires smart financial decisions being made along the way to ensure that the wealth pooled is more than capable of allowing the individual and their loved ones to prosper throughout these magical years. Recognising this, Prosperity’s solutions cover every aspect of retirement planning. Just as with the more general wealth management offering discussed above, Elliot and his team have also created a tailored five-point plan concerning retirement specifically, beginning with defining the client’s vision for it. A retirement is whatever a person makes it, and whether an individual wishes to maintain their jet-setting lifestyle or ensure financial stability for future generations of their family, Prosperity can help. Once this vision has been outlined, the blueprint-building process begins, and a detailed roadmap created thereafter. It is at the third stage that the expertise embodied by this team really starts to shine through, as the firm’s advisors help clients maximise their savings by affording them a series of strategic investment opportunities. Depending on the point in their life at which a person seeks out this service, these investments can be realised over a significant period, with the team working tirelessly to track down options which align with a client’s risk tolerance and timeframe, all the while simultaneously optimising portfolio growth and managing risk. As a client enters pre-retirement, which is usually at around 50, Prosperity makes the necessary adjustments to the plan so that it focuses on preserving the existing wealth and preparing the transition from saving to spending. From reinforcing the gains made to reducing the risk level right down, the team ensure a smooth transition that ushers in the final stage, enjoying their retirement, seamlessly for its clients. Whatever their vision may have been in the beginning, Prosperity helps them to realise it and also live comfortably. These services may be the definitive examples of how Prosperity works towards its mission of helping, educating, and ensuring that the financial goals of individuals in or approaching retirement are met, but they are far from the only methods employed by the firm to help its clients transform their wealth and improve their lives. This is seen further through the likes of its family-specific wealth management solutions, as well as its investment, college, and tax planning services, all of which are of equal distinction.

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