Wealth & Finance International - Wealth & Money Management Awards 2016

www.wealthandfinance-intl.com 29 Best Mortgage Broker 2016 - London Lemon Tree Financial are Mortgage Brokers based in Harrow, Middlesex providing expert Mortgage and Protection Advice to their clients. We spoke to advisor Mitul Patel to find out more. Company: Lemon Tree Financial Name: Mitul Patel Email: [email protected] Web Address: www.lemontreefinancial.com Address: 20 Elm Grove, North Harrow, Middlesex, HA2 7JE Telephone: 020 8723 7517 Lemon Tree Financial offers clients a dedicated mortgage advisor and a support team with over 120 years of combined experience in the mort- gage and protection market. Mitul explains how the firm supports clients across all aspects of their mortgage. “As experienced property investors ourselves and responsible mortgage advisers, clients often seek our advice to assess a potential investment property purchase. We will always warn a client against a deal if we have concerns that it may be too risky or that it may not help achieve their property goals. “As a result of our superior service and dedication our clients are loyal, and many have been with us since even before we started the company in 2000. We are now acquiring new clients daily for Buy to Let, Residen- tial and Commercial lending, which is an invigorating new step.” As Mitul emphasises, it is the firm’s experienced, dedicated and profes- sional team which is the real reason behind its success. “Here at Lemon Tree Financial we are tenacious, keen to keep up to date with the market so we can be the best equipped advisor for our cli- ents, both to advise and fight their corner. The loyalty of our team to the cause, has been built over 30 years together and it is our policy to put an arm around new members and welcome them to the Lemon Tree Club. “When hiring staff, we look for a willingness to improve and to apply themselves to the very busy day they have ahead of them. As with every firm, we have to use our judgement but it will be clear in a short space of time whether a new person shares the same work ethic and displays the loyalty we require to support each other to produce the best outcome for the client.” Looking ahead, the Financial Industry will undergo a massive upheaval as a result of Brexit and tax changes. The impact on interest rates and people’s confidence in the economy will dictate what happens in the property market and will dictate how the mortgage market progress- es, but Mitul is optimistic for the outlook of both the economy and his business. “Moving ahead we intend to be far more active in the commercial lend- ing market, not least because our clients are maturing and coming of age in terms of their requirements. They have progressed from chasing a small yield in their first buy to let property to realising the profit is in leveraging their capital growth to bigger, more advanced and more lucra- tive projects. The clients learning curve differs greatly and our latest star client has progressed from her first property to her latest development project in the space of nine months, because she is prepared to listen, learn and go about her business in a very professional manner. “Despite the Brexit uncertainty we are still seeing as many new enquiries today as we ever have. Our online presence is so positive that it would be difficult to improve on. Who knows, if the market becomes worse than we have ever known it, we may have to become more proactive to attract a fresh batch of new clients” WM16008