Wealth & Finance International - Wealth & Money Management Awards 2016

www.wealthandfinance-intl.com 49 Best Equity Research Firm 2016 - India Prabhudas Lilladher (PL) is a leading India based financial service firm providing a wide range of services. We invited Amisha Vora to tell us more about the company and how it aims for excellence in every aspect of its work. Company: Prabhudas Lilladher Pvt. Ltd. Name: Amisha Vora Email: [email protected] Web Address: www.plindia.com Address: 3rd Floor, Sadhana House, 570, P. B. Marg, Behind Mahindra Tower, Worli, Mumbai - 400 018, INDIA Telephone: +91 22 6632 2222 Established in 1944, PL has grown to become one of India’s leading financial services enterprises having built its growth on strong adherence to ethics, uncompromising dedication to quality and an attitude of excel- lence. Amisha talks us through the firm’s approach and how it works to support clients throughout the process. Here at PL, our 360-degree approach to providing financial services and products means we offer a wide variety of value adds to end clients including trading in Indian capital; currency and commodity markets; portfolio management services; investment banking and corporate advi- sory; third party and real estate brokerage services; loans against shares; life insurance; and home loan distribution. “Overall, with a team of experienced and dedicated sales and product experts, a nationwide network of relationships via our branches, fran- chisees and associates with more than 340 offices in 140 key cities, we provide a comprehensive range of financial services.” Jt. MD Amisha Vora is immensely proud of the firm’s focus on support- ing clients and helping them to grow and prosper, as she emphasizess. “Our motto is “Powering your financial growth”. As such we help our clients benefit by providing timely and accurate insights gleaned from painstaking and thorough research. These insights and tips are much sought after by our clients and the media alike.” With the increased focus on technology in the market, PL will continue to innovate in order to stay ahead of the latest developments and offer clients the very highest quality of service. Moving forward, we feel that instead of taking technology and challeng- es as a threat, we can use it to our advantage, and as such intend to use the increased digitalisation of our market to our advantage. PL is targeting a quantum leap in the number of clients we deal with over the next 4 years and technology will play a key role in achieving this. We intend to use artificial intelligence and digital initiatives to reduce costs of servicing and reach clients more efficiently and effectively, enhancing client experience as well as profitability. The intent of these investments will be to present an irresistible value proposition to our end clients so that they can meet their financial goals, which will be our continued focus as we look towards the future. WM16050