Wealth & Money Management Awards 2018

12 2018 Wealth & Money Managaement Awards Company: Acuity Management Limited Contact: Tracy Sawyerr Tel: + 44 (0) 203 6033722 Web Address: www.acuityag.com WM180026 Best Financial Advisory Firm - North West England Drawing on a vast wealth of experience, Armstrong Private Wealth Management is a family owned and run practice dedicated to offering its clients the highest possible standards of financial advice and support. As the firm is a recent recipient of one of our prestigious Wealth & Money Management Awards, we decided it was high-time we invited Founder Managing Director Paul Armstrong to provide us with an in-depth overview of his firm and the secrets behind its success. Company: Armstrong Private Wealth Management Contact: Paul Armstro g Address: Trinity House, 15 Cross Street, Standish, Wigan, WN6 0HQ, UK Phon : 0 1257 425544 Website: afpwealth.com Established in 1994, over the past 24 years Armstrong Private Wealth Management has grown from recommendation and referral, helping clients across the country achieve financial security and peace of mind. The firm came about when Paul, having spent many years in financial services within the banking sector and having become disillusioned with the high-pressure sales culture he decided to set up on his own to look after clients in the way he believed they deserve. Today, his firm sees its clients as an extension of their own family. Paul is now joined in the practice by wife Lynne, son Mark, daughter-in-law Mandy and Client Manager Kath. Daughter Nicola, whilst not involved in the day to day running of the business, is also a Director. Over the years, the practice has grown through recommendation and referral, and today the team will only engage new clients if they genuinely believe that they can help them. Armstrong Private Wealth Management has no desire to be the biggest firm in the market, either by funds under its care or number of clients. Its clients are often mature, wealthier individuals who want to enjoy life and leave the management of their investments in the hands of someone they trust, and this is what the firm aims to offer. Since its inception, the firm has witnessed a myriad of changes, and it constantly aims to adapt to offer clients the very highest possible standard of service and advice they can rely on, as Paul is eager to emphasise. “The wealth and money management sector today is completely different to back in 1994, when Armstrong Private Wealth Management was established. Looking back, it is quite incredible to see what we can offer our clients now. However, we have recognised that it is impossible to be a master of all that is available, no matter how good they purport to be. That is why we took the decision to focus on low cost index tracking portfolios, mainly passive but not exclusively. “With our evidence-based research we believe that this route has stood, and will stand, the test of time, offering value but not at the expense of performance. By managing expectations from the outset our clients understand that markets change and at some points their portfolios will fall in value. In fact, we spend a lot of time explaining this point to ensure that they are fully prepared for such eventualities, ensuring that clients do not worry when major events occur in other markets.” Ultimately, over the past 24 years Armstrong Private Wealth Management has achieved year on year growth, in both funds under its care and revenue, by an average of 10%. This incredible success, alongside the currently favourable market the firm is seeing will help drive it to even greater achievements over the coming years, as Paul concludes. “Throughout my career in wealth management, which spans over 30 years, I firmly believe that there has never been a better time to be in this dynamic industry. No matter how frustrating they appear at the time, the changes that have occurred over the past three decades, from raising educational standards to genuinely putting the clients’ needs before anything else, and everything in between, have made this the most satisfying and rewarding time to be a wealth manager, and as such Armstrong Private Wealth Management intends to take advantage of this market and provide our clients with the level of service they have come to rely on for many years to come.”