Safeguarding Your Brand Identity: Expert Tips and Tricks
Your brand is protected by several institutions. Firstly, it is protected by the law on copyright and online commerce, which operates in the state where the company is registered. Secondly, it is protected within the policies of the global search engine that people use to discover your products and services. The situation is such that companies have to look for violations on their own and record them for further transmission to regulatory authorities. Small organizations can handle this on their own, but corporations have to hire a staff of experts or involve third parties for remote maintenance. In this article we will give you tips on protecting your brand’s identity, as well as some tricks. This information will help you to effectively organize work to counter violators.
The first tip: Use software with the ability to monitor and test
Many technological solutions have appeared on the market, protecting your brand in a versatile way. First of all, we are talking about programs for scanning the network, they look for violations and compile statistical tables, which are then saved and archived. You can monitor the operation of the software in real time. It is also impossible to do without checks, that is, the possible to detect banners that violate your rights as soon as possible. Surveillance should be conducted around the clock to check most of the traffic and improve the accuracy of readings. This advice becomes more important every day as the global digitalization of business in all areas takes place. Corporations have to choose one of the remote service systems to reduce the pressure from competitors.
About BluePear
When you work with an affiliate network and buy leads from an affiliate, a situation may arise when someone puts on your keyword himself and, using the authority of your company, can redirect the client to his banner. There is another situation when the webmaster himself uses your brand, and the leads that searched for your company get to your landing page via his link; that is, you pay the partner for customers, who come to you without his help. It is not so easy to catch an intruder, so it is recommended to use the BluePear service to solve such problems. Try to work in the “demo” mode, evaluate the effectiveness of the system in practice.
The Trick: Plagiarism can be legal
There are many tricks that are outside the legislative field. For example, a company «Plum» that manufactures computers applies to the administration of a search system and sues another organization that used brand keywords. The issue is considered in arbitration, and it turns out that farmers who grow plums cannot in any way violate the rights of a company engaged in electronics, since these areas of activity are not related. In addition, plums cannot be called anything else, and the image of these fruits is made in imitation of the original object, and not the logo of a computer company. It turns out that farmers can use such a strategy with bids on someone else’s brand and remain without punishment. Of course, trust should not be abused so that lawyers cannot find signs of plagiarism. It is believed that damage can only be inflicted from the bottom up (small ones harm large ones), but from the point of view of the law, all organizations are equal.
Second tip: Minimize the violation of your rights
This will require extensive measures. It is necessary not only to collect facts of violations against your company, but also to look for fraudulent behavior online. The scan must be thorough and continuous. The following is important: the more closely you monitor your intellectual property, the more difficult it is for attackers to use the logo and keys for their own purposes. A comprehensive search for violations helps to detect hidden patterns. You need to be prepared for the fact that competitors will do anything to confuse you. It is not uncommon for keys with errors to be specially designed, hoping that users will enter the words incorrectly; you must take this into account so as not to lose traffic. Partners can also play a dishonest game. The main thing is to find evidence, as unfounded accusations rarely bear fruit. Moreover, you may be sued for insulting and damaging your reputation.
Let’s take stock
We talked about protecting your brand’s identity and provided some important tips. In addition, we have demonstrated tricks that can be used against you. To protect your finances and reputation, it is best to contact one of the security services, for example BluePear, which you mentioned above. Start with the free demo mode to test the software. If everything is fine, you can purchase the paid version and order a round-the-clock scan. Today you need to think more about your security, as e-commerce is developing, and every day there are many new companies, and competition is increasing.
