If you want to be a leading business in your market, you must have a reputable brand. Brand awareness is one of the most significant factors that contribute to the successful running of a business. You want to make a great first impression that will last if you have aims to increase your consumer base and become a thought-leader in your sector.
Within this piece, you’ll learn more about what your customers think and what you should be doing in the future.
Implementing change
For many businesses, uniforms are a main element. You need to ensure that your employees are identifiable to customers and this can only be achieved by designing a uniform that stands out; while catering to each type of individual that works for you (considering religions etc).
Corporate wear represent your business – so you must design them in the correct way and prioritise employee comfort to ensure you receive the best delivery from them.
Above all that, skill development is core to any future success. This should cover ways that they interact with consumers of all kind (race, religion, disability) and offer the most efficient service possible to show that you’re a reputable brand. On top of this training, you should also make your staff aware of any new products or services that you begin to offer so that they can give customers all of the information that they require.
You must consider other areas internally too. Research has suggested that customers will spend up to 13 minutes in a store — so it’s important that you deliver an exceptional service. Queues are notoriously long here in the UK and can be the biggest contributing factor to a customer’s walk-out. To combat this, why not look at queue management software and point of sales service?
What your customers think
More people believe that the in-store experience is more valuable than the product. Although you should also be prioritising the quality of your products (to reduce returns and negative reviews), you should be constantly reviewing your current customer service methods and continually think of ways that you can improve the overall service.
Although you should always be confident with your service delivery, know that there’s always room to improve internal strategies. According to one study, 80% of businesses already believe that they deliver a superior service to their consumers – but only 8% of shoppers actually agree with this statement.
Loyalty is key for retail businesses, and if you offer a quality service from the start, customers will appreciate that. Not only that, but if you’re looking to increase your consumer acquisition rates – this is a good avenue to go down. 84% of people make a purchase because of a referral; so if your first impression is worthwhile, it could lead to additional business.
Are you prepared to make the changes necessary to ensure success?
Sources:
https://www.lucidpress.com/blog/25-branding-stats-facts
https://www.crowdspring.com/blog/successful-branding-for-entrepreneurs-statistics/
https://www.thebalancesmb.com/retail-uniforms-good-or-bad-2889981
